It’s clear that influencers have come a long way from their traditional roots. Gone are the days when only a few voices dominated the conversation. Now, online, each emerging ecosystem entirely shifts the way we connect. The evolution of influence is not just about who is speaking, but about how their community is amplified by the ever-changing tools at their disposal. Over the coming weeks, we hope to explore the ways in which new infrastructure and products, enabled by web3, are transforming the role of the influencer. As we dive further into this transition, we’ll start with some general context.