We’re thrilled to release our Season 3 report on creative AI, which provides a comprehensive guide on the technology’s emerging opportunities and challenges for music.

Hi there! I’m Cherie, the Founder of Water & Music. Hope you are thriving and surviving through these last few weeks of 2022.

How we created a music Web3 learning experience with and for our members — going from ideation to execution in just three months.

As we’ve covered in previous articles, Web3 was a perfect first topic for fleshing out our emerging collaborative research model and wider structure as a DAO. The decentralized nature of Web3 at large and its surrounding information flows lends itself naturally to a more decentralized peer-to-peer approach to research and knowledge-sharing. Ultimately, we found that the wisdom of crowds provided more nuanced perspective and creative advantages over smaller, more traditional editorial teams working behind the scenes.

Our latest report on music/Web3 builds upon and scales our learnings from Season 1 with a new set of iterative, modular resources for artists, founders and innovators.

Last month, we rolled out our first-ever collaborative report as a DAO — an in-depth, five-part syllabus on the state of music/Web3, assembled by over 40 contributors from our community.

Like so much in technological innovation, Water & Music's journey into Web3 happened very slowly, and then all at once.

It would not be an exaggeration to call the rise of Web3 one of the biggest music-business stories of 2021. From independent artists recording multimillion-dollar music NFT sales, to acts like Megadeth, Blond:Ish and Portugal. The Man launching their own social tokens, to labels like Topshelf Records and Leaving Records experimenting with becoming decentralized autonomous organizations (DAOs) — practically every corner of the music industry seems to be experimenting with making blockchain and crypto a crucial ingredient in their next stage of evolution.

Last month, I posted the following on Twitter: