Intro

GM Frens and welcome to this 6-day long formation on how to launch your first NFT collection!


Rather than using Linkedin, this time I’ve preferred moving myself into Mirror.xyz . Reasons are different:

• This is a web3-based platform, therefore you know… it made totale sense;

• If you want, you can click on the top-right corner and subscribe to this channel so, anytime I’ll post it, you will receive and e-mail. Differently from any newsletter, though, you have to have a Metamask Wallet (here an simple yet powerful explanation on how to open it in 30 seconds for my Italian frens)

• I will leverage the power of this tool to reward my followers with real tokens in the future, therefore feel free to subscribe and collect them all!

Glossary

As some of you may not understand all the terms hereby presented, here a small glossary of what I’m talking about in here:

• Magic The Gathering: first worldwide collectible cards game, widely famous in the 90s

• Blue Chip: NFTs that increased in price over time and, so far, are considered as the best projects in the environment

• Supply: as NFTs are non fungible (therefore not interchangeable), every collection as a maximum number of items (and we call it supply)

• Metamask: wallet for cryptocurrencies and NFTs on the Ethereum blockchain

Why understanding more about web3 makes total sense?

Well, let me tell you this: I hate NFTs.

As I hate metaverse, blockchain, tokens, web3, cryptocurrencies and everything else to come.

I hate them because they look like something complex, not accessible to everyone, just for the nerds (as me) or for some very skilled and high professional people. 
 Actually they were something like this at the very beginning, but most of them can be embedded in our everyday life without calling them with fancy and complex names.

And this is my today’s post about: helping you understand how NFTs can be leveraged from your business, side hustle or ordinary life!

When I first met the word “NFT”, the only thing I thought to myself was “oh look, it’s like Magic The Gathering but online!”.


That’s it, a simple and pure comparison to card games and collectibles, one of my childhood passions.

That was the trigger: something I’ve already experienced and loved, enforced and enhanced by leveraging web and blockchain.

That was the moment I met NBA Top Shot, a marketplace that was converting NBA highlights into digital cards on the blockchain (or maybe you can call it NFTs, if you want). The idea behind was very simple:

• Focus on the 3rd sports for revenues

• Recording highlights from NBA players

• Put them on the blockchain and assigning them a supply

• Aggregating into packages to create the “opening” experience

• Creating a secondary market where users can sell or purchase cards

A simple yet powerful marketplace that reached 210 million $ in sales in March 2021 (not aggregated, those were the sales of just 1 month 😅).

But that was the story of jpegs and NFTs in their very beginning:

• Based on collectibles

• No real perceived values (at least the beginning)

• Full of traders and people that were there either for fun either for money

What happened then? Well, here’s an image: the monthly sales fell down dramatically.

Despite this, 2021 was really the year of NFTs, with hundreds of collections launched and (very) few of them becoming “blue chips” on the long run. The ones that were able to resist the ups and downs of the market focused on few key elements:

• Build a powerful and innovative art

• Build a solid community, with a long term vision

• Grow a skilled team, with powerful skills and a solid stack

• Define a roadmap that could bring the collection to become a company

The switch happened: from funny images to be traded with high value to great arts with powerful utilities and a go to market strategy as a company.

But this is not a post about history of NFTs but, rather, a post about how they can be leveraged from you for your personal purposes. To better understand this, let’s make some real life examples to give you a glance on why you should leverage them:

• Your name is Chiara, you are an Account for one of the most important Brand Experience Agency in the world. By leveraging the powerful technology beside NFTs, you can propose your brands to focus on a way to retain and engage customers by giving them exclusive perks, accesses to amazing events or even the key to leverage some particular products or services;

• Your name is Simone and you’re a doctor. In a (not so far) world, you will be able to convert each clinical file of your patients into an NFT and send it to they digital clinical folder. Non transferrable, unique and blockchain-based, avoiding loss and potential manumission of data;

• Your name is Antonella and your role is Sales Executive for a big corporation. By converting your business card into an NFT, you can simply make people scan a QR code and receive the business card into their wallet, personalizing it with an introductory video or something that could catch the attention of the customer

I could go on indefinitely (well, if you have doubts, I encourage you ask it to me via DM) but the point here is: whether is your work, if you understand the power of web3, you can build unimaginable opportunities for you and your customers.

Tomorrow, at 6 PM CET, we’ll setup our MetaMask account, fundamental before moving forward in setting up the project!
 LESSGOOOOO!

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