Regenerative Future by FELIPE FIALLO

FOOTWEAR INNOVATION 

IN DIGITAL ENVIRONMENT

Regenerating the Planet has always been our dream and now, thanks to the NFTs and Metaverse power, we are the first company to create a bridge between reality and virtual reality. We are PHYGITAL LUXURY SNEAKERS.
Nowadays, there is a lot of greenwashing inside of every industry, fashion is not exception. The certification of sustainability becomes an excuse. Why are we different? The reason is that we don’t need any certification to prove our green practices since you can feel the materials are bio. The issue is clear: the Planet needs our help and urgent. We want to give you a solution towards a better future.

The brand is not focused on selling products, whereas conveying a social mission and creating value.

Sustainability seems to be the answer, eco-futuristic fashion is the future. You are invited to make the idea reliable and make a change for our Future.

Minimalism Simplicity Class Luxury

Futurism Technicality Brutalism X-Rey Proportions Distortion Symbiosis Symbols Science Nature Technology 6 Senses Functionality Human Industrial Progressive

Regenerative

About the brand

Felipe Fiallo brand is a brand of Luxury Futuristic Sneakers; sneakers are made from sustainable and innovative materials and are sold as NFTs and physical shoes (The first physical collection will be launched in MICAM 2022 in September). They are developed in the Metaverse and made-to-order physically in Italy. Phygital business model helps minimising the footprint and maximising the experience. These are truly the sneakers with a social purpose as a percentage of the revenue from sales will be reinvested in programs that improve our plant and ecosystem.

About the project

Felipe Fiallo brand aims to expand to the Metaverse creating a truly unique experience. It would be the first Phygital Luxury Sneakers’ project with an environmental conscience and with a strong focus on innovation using new sustainable bio-grown materials. Combining profit with non-for-profit models. Its main purpose is to shift the attention of the consumer from the actual purchase to the emotional involvement in a unique digital asset and a philanthropic project.

Why involve in NFTs?NFT give an opportunity to certify what you own. Our NFTs on top of that will give a chance to print the physical product while reinvesting a percentage to sustainable projects that help improve the planet. Customers don’t just buy a product - they invest in it. Its value can increase overtime, owners can resell the NFT, they can print and sell the physical sneaker, trace their green print through the investment in eco-projects and sell this eco-print to 3rd parties.

SO, WHAT IS IT ?

• Sneakers from sustainable and innovative bio and
  eco materials
• Developed in Metaverse
• Made-to-order physically in Italy
• The first Phygital Luxury Sneakers

HOW DOES IT WORK ?

• NFT purchase

• Resell (investment)

• Print unique physical product

• Combining profit with non-for-profit models

  More details to be showcased on later stages of the project.

Objective

To create the first Italian Sustainable Luxury brand born in the Metaverse that redefines Luxury through a research laboratory for footwear and accessories, connecting digital and physical dimensions through the commercialisation of sneakers in physical and NFTs (Non-fungible token) format. All the NFTs will have a physical dimension of development.

To create and develop sustainable footwear models and processes that change the way people think of footwear and help to revive the distinctive hallmark of products “Made in Italy” in the new era, expanding physical retail presence to the Metaverse with a sustainable holistic approach: creating in digital in order to reinvest in physical -> only Unique pieces of NFT sneakers can be produced in real life making physical products a luxury and creating more awareness of the waste.

Tapping into youth consumers, new generations.

GOAL

Our goal is to bring communities together into one in order to regenerate the Earth and build a base for a better, healthier and balanced future. We know it takes time and the big goal is complex but we will start with small steps changing the lifestyle of consumers and the way of doing of companies and brands. With this crowdfunding campaign we will take a big and important step towards achieving it. Together we can go further.

Business model

Nowadays the technology to create physical eco-products with real harmless outcomes is expensive. Therefore, the development process will be born in the digital premises, new Metaverse, in order to monetize and make it possible in real life. Possible solutions need to be researched but the research needs a lot of funding.

CONFLICT

In recent years, the impact of climate change has become stark in its immediacy, and it is provoking urgent, bold changes. According to the World Footwear 2020 Yearbook, the footwear industry has set a new production record. In 2019, worldwide, 24.3 billion pairs of shoes have been produced. Much of that production ends up in oceans and rivers, because being a product combined with various materials, it is hardly recyclable, causing a high impact on the ecosystem at the end of the product's life cycle. On the other hand, the traditional treatment of animal skins is one of the most toxic and polluting processes in the footwear industry, compromising the air and oceans through the emission of gasses and water pollution. Finally, another important impact of the footwear industry is the carbon footprint that occurs during the traditional purchasing and delivery logistics of these 24.3 billion pairs of shoes around the world.

RESOLUTION

PART 1: Disrupting the Fashion world with bio-materials.

Leading by example and educating

“We as a designer have a power to change; if we change the way of thinking, the way of design we change already the habits of the consumers. Instead of hoping they stop buying, we can control what they buy and make sure it is good for our planet!” @Felipe Fiallo

PART 2: Philanthropic Project via the Metaverse.

Create awareness and involvement into caring for our planet via Factory in Metaverse and the sale of NFT’s connecting to this as well as the radical way of designing with bio-materials.

Crowdfund

In order to make the project happen we need your help via funding.

To fund the entire project we need 2 million euros. However, at the moment, we are seeking for 111 ETH softcap raise stretching up to 444 ETH hardcap. With the raised donation added to already existent support from our existing investors and supporters we can, firstly, start building the team of talents to create strategies for the brand and the project. Secondly, a very important detail is to have a place for the research and growth of materials. In order to go further we would acquire a physical studio/laboratory.

On top of that, we would like to build an immersive and unique experience for the community right from the start. The aim is to involve the supporters in real life changes through Metaverse and gaming; as well as to give special perks through social media and digital campaigns.

NFT Tiers

There are 3 tiers with three NFTs divided into 3 categories:

1. Amphibious Myhtic: 1 of 1. Secured at 7.7 ETH
2. Amphibious Legendary: Edition of 20. Secured at 0.2 ETH
3. Amphibious Rare: Edition of 1000. Secured at 0.02 ETH.