Last week’s hot topics continued, almost all around the topic of new energy and pure electric models, and Tesla, a big topic, took an obvious position. After completing the acquisition of twitter, musk is said to aim at Coca Cola. What does he want to do? At the same time, major Japanese brands have launched their electric models, such as Toyota’s domestic bz4x, and Dongfeng Honda e: NS1. For one thing, the domestic car owners have to consider whether the fuel price will rise again in the past four months. Secondly, the analysis of whether the fuel price of electric cars will rise sharply in the coming seven months points out that the fuel price of electric cars will rise again, but it is not necessary for them to consider whether the fuel price will rise sharply in the future.

1、 Can Japanese electric cars turn over

Reading volume: 13.1 million

Event review: in the wave of automobile electrification transformation, the action of Japanese brands seems to be a little slow. Is it a thick accumulation? Or forced? At this stage, if we take out fist products, can we have another miracle in the face of the new forces of car making and the double siege of traditional large factories?

Comments: it is an indisputable fact that the wave of electrification has swept the world. Although many data and examples can be provided to prove that electric vehicles have not completely replaced fuel vehicles, this is bound to happen over time.

Taking the Chinese market as an example, the penetration rate of pure electric models reached 14.4% last year, and it is expected that the penetration rate will exceed 20% this year. Let’s take a look at the new forces of all kinds of car making. “Wei Xiaoli” takes the responsibility and continues to launch new cars. For example, Wei Lai et7, Xiao Peng’s G9 and L9, which are ideal to be put on the market soon, are all comprehensively upgraded in terms of intelligence, endurance, space and driving assistance. It is also aimed at the young market with the most consumption power at present.

Other old car companies are also moving very fast. Volkswagen, BMW, Mercedes Benz, Cadillac and so on are all making rapid layout. Either high-end luxury or retro feelings. In short, no one will turn a blind eye to the enthusiastic feedback from the market.

In contrast, Japanese brands seem to be a little slow in the launch of electric vehicles. Although there are several pure electric models launched in the market, they are far behind the new forces of car making in terms of sales and reputation. On April 12, Honda announced that it would invest about $40 billion in electrification and software technology in the next 10 years, and would launch about 30 electric models worldwide in 2030, with an annual output of more than 2 million vehicles.

At the same time, Toyota and Honda released two pure electric models in the Chinese market almost at the same time last week. Toyota’s domestic bz4x was officially pre sold at a pre-sale price of 220000-300000 yuan; On the 26th, Dongfeng Honda e: NS1 launched a total of four models, with a subsidized price range of 175000-218000 yuan. In terms of price alone, the selling price is not cheap, and the option is once again in the hands of consumers.

Some netizens also pointed out that at present, the performance of Japanese pure electric models is very late, and the start of German models has lagged behind. At present, it also seems that they are unable to do what they want. It’s not that the strength is not good, but in the general environment, the technologies and concepts owned by the new forces of car manufacturing and the research and development for localization should be more timely, geographically advantageous and people friendly. It is still unknown how far the Japanese pure electricity road can go in China.

2、 Porsche official response to vehicle reduction

Reading volume: 43 million

Event review: on April 30, the Porsche News Center released the announcement “a letter from Porsche China to car owners” to reply to the recent rights protection events caused by car owners’ reduction of car accessories.

Previously, some car owners complained that the Porsche they ordered was officially reduced for no reason. Originally, Porsche officials promised to temporarily reduce the vehicle to “manual steering column” due to insufficient chip supply, and then upgrade the “electric steering column” for car owners free of charge. But now the official has changed its words to not upgrade for free. The allocation of millions of luxury cars has been reduced and only 2300 yuan of vouchers have been provided for compensation.

Comments: no matter how much you sell the car, since you have promised in advance that the parts that the owner should have will be installed free of charge after arrival, why do you want to rush away by changing the terms and paying 2300 yuan as a voucher? This is very inconsistent with the brand identity of luxury cars, which makes people angry.

In recent years, the problems of luxury car brands in China have become more and more frequent, especially the phenomenon of differential treatment and double label. What is the reason for such great differences between the same brand at home and abroad? It seems that sometimes the over inclusive mentality of domestic consumers has also slowly contributed to the arrogance of these luxury brands. Imagine that if the same thing happened in the US or European market, the outcome would be different. Luxury car brands, what you lose is not so simple as one or several consumers. You will eventually sell for your arrogance.

3、 Tesla responded by playing thriller audio in the car late at night

Reading volume: 210000

Event review: a Tesla owner said that his Model3 automatically played the thriller audio “I died so wrongly” at night, scaring his daughter to cry. The owner once suspected that the vehicle had been hacked and played a prank. After communicating with Tesla customer service, the customer service said that its on-board screen may have failed, because the background detected a large number of clicks on the screen in a short time. Customer service said that on the evening of April 27, the vehicle’s on-board Himalaya app played an audio called “evil heart”, and the playback time was just corresponding to this time. It was later confirmed that the audio book was “I died so wrongly” in the 8th second.

After the vehicle is overhauled, the dash cam in the vehicle will automatically overwrite the previous content every hour without manual storage, so the owner’s situation that night can no longer be viewed. Finally, after on-site detection, it should be that the display touch screen has failed. At present, the 4S store has replaced the on-board screen for car owners free of charge.

Comments: Tesla can always bring us all kinds of wonderful news. Previously, it was all kinds of safety related problems, poor driving assistance function, spontaneous combustion and so on. But this time, Tesla may feel that it needs to update its taste, so this is the case. There is no need to break it down. It should be that the female car owner has a playback record in an app. When the system restarts, it may be due to the automatic opening, which caused the above horror scene. however