The military campaign in Donbas is important, and the economic sanctions are important, but ultimately what matters is that liberty rings inside every human heart. The challenge is to ignite that among Muscovites. And then Putin is cotton candy.
The work has to start in the diaspora. If the Russian diaspora will not brave the streets in New York City, London, Paris, or Berlin, then what are the chances in Moscow? There is a need for weekly protests that keep snowballing.
Cheering the military campaign can not be the centerpiece of the action. The primary solution is political.