CRYPTOPERREO FOR THE CULTURE

Let's talk about the social transformation that Medellín has had through music

With a party in the Metaverse, on February 14, 2021, we celebrate the debut of the first Cryptoperreo in history... we want to explain why this event is so important and what were our inspirations.

Cryptoperreo is a cultural movement that was born on Web3 and aims to educate those who aren´t yet aware of this new technological paradigm, in addition, it aspires to form a community around Latin urban culture, climb to different creative fields of Web3, such as cryptofashion, online, physical and hybrid  entertainment events, cryptomusic, cryptojewelry, among others, to generate a cultural revolution in the space.

This movement is inspired by the transformation that Medellín had thanks to Reggaeton, where the drug culture was changed for the music culture, especially urban music (Medellín is currently considered  the world capital of Reggaeton and the Latin American capital of Techno). Cryptoperreo debuted on web3 with a Reggaeton song that talks about Web3, NFTS, and crypto, and with an art work highlighting various media celebrities who have helped build Web3.

We want art to be decentralized, here "perreo" is decentralized, that's why we are betting on this project that aims to empower not only Reggaeton actors, a Latin genre that has become very popular in the global music industry, also all the artists of the Latin community.

We wanted to do this first job, as a love letter to the crypto community... This is just a preview of what this movement will be. FOR CULTURE, WEB3, AND THE FUTURE WE´RE BUILDING; WELCOME TO THE CRYPTOMOVEMENT, BECOME PART OF THIS REVOLUTION. 

Collaboration with the Latin community

One of the main goals of Cryptoperreo is to empower the Latin community and bring new artists, who didn´t know about Web3, to the space... Therefore, we´ll collaborate with Latin artists from all fields; this movement will address all kinds of cultural expression. 

We want to bring Latin diversity to the Web3 space and make ourselves present, working together, and transforming the reality of many artists.

Inspired by the history of Medellín

Just like upcoming artist Heybela , Medellín - Colombia it's the hometown of world class artists like J balvin , Maluma, Juanes, Karol G, Feid, Farina… & also became the place where many Reggaetoneros from Puerto Rico revived their music career like Nicky Jam among others.

So back in the 80's and early 90's Medellín used to be the Silicon Valley of cocaine; and thanks to that all kids wanted to be like him.

Innovation, entrepeneurship and guess what...Reggaeton changed this! For instance this is Comuna 13. Thanks to infraestructure (electric stairs for the neighborhood) and Culture (music) things started to change.

The more Maluma, J Balvin and Karol G grew, a new industry started to develop. This with music studios, production studios, dancers, managers, event promoters, photographers, audiovisual producers, composers, producers, models, nightclubs and all the "supply chain" that is required to provide more world class reggaeton stars.

We believe that we can start a similar trend on Web3.The more Web3 artists become successful here,more opportunities will be provided to NFT visual artists, NFT marketers and everything that we know doesn't exist but we can build together with the community.

So Reggaeton has the power of mainstream adoption. Not only in Latin America but also in the rest of the world.  Imagine what we can do on Web3 with blockchain, tokenization and NFTs!

Motivations Behind the music:

By: Heybela

We wanted to represent the history of Medellín, so the beat has the sound of that city, a Reggaeton with batteries with a dry and stuck blow… we wanted the beat  to feel dark and sensual, to convey that vibe you feel when you're in a nightclub in Medellín.

In the lyrics we used Web3 idioms like: IRL and GM and we mentioned important projects for the community such as cryptopunks and cool cats. The delivery and the flow are of a very Reggaeton style, we wanted to preserve that Latin essence when interpreting the song.

The lyrics portray this new reality where the bling bling is no longer having a Ferrari or a gold chain, but accessing exclusive communities and having valuable NFTs.

Motivations behind the art

By: Alex Granados 

We wanted to create a "Metaverse" where OG's (collectors/celebrities) and art collectibles are joined together thanks to music and in this case to Reggaeton music & the Cryptoperreo.

Searching for references I found two iconic pieces that inspired me a lot.

The first one was this ad that was made by references of different music bands. It was super cool to see the integration of many objects/subjects and how it worked out really well despite the amount of elements.

The second reference was "The Last Supper". I really got inspired by a "Last Supper" that you can find in the famous salsa-music nightclub "La Topa Tolondra". This one it's located in Cali, Colombia. The painting it's a tribute to the best salsa-music singers in history.

After that I got inspired by the "twerking" or "perreo" in spanish. This is a very iconic move in urban music and especially in reggaeton.

Also let's google the "Metaverse" where blues, pinks and purples are all over the place.

Now let's talk about the characters that you can find in the art.

This in reality it's a tribute to ppl and art collectibles that have turned the NFTs into part of Pop Culture.

As a @miamiadschool graduate Pop Culture it's a big part of who I am. I take it very seriously!!! & that's why I deep dived into the Web 3/NFTs culture when I understood that it what we were doing was 5 years ahead in terms of technology and also in terms of culture.

So from left to right, the first character you'll see it's @thalia . She has been the queen of TV Novelas, the latin pop queen of youtube & now the meta latin queen of web 3. She was one of the first people to hear the cryptoperreo in one of his twitter spaces

In two of her weekly NFT rooms in spanglish she talked about our project with me & @HeybelaNFT . She loved the concept, the song and she supported us from day 1 & that felt like the fairy godmother to us. So as a tribute it was the first person that thought about.

The second character is Dead Fellaz 3.764 . We want to thank HODLER @Memo_Mx for helping us there. We admire Dead Fellaz because it has a great female founder and it's an inspiration for future female founders of web 3/NFT projects.

Third character is the Shiba Inu Dog of Dogecoin. It's a big character of meme coins and pop culture in general thanks to the Doge father @elonmusk and the Doge founder @BillyM2k . Yeah, the guy that sold all his Dogecoins to buy an old used Honda Civic.

The fourth character it's Pepe the frog. Rare Pepes collection was an OG collection that basically created the category of crypto collectibles. So it was a no-brainer to have it here.

The 5th character it's @garyvee . Gary basically predicted NFTs 12 years ago. He is a NFT thought leader, a big collector and created the first NFT agency for web 3.

The next character in the art is @ParisHilton . She is an early adopter as a collector & helped a lot of female artists. Actually she was the first celebrity to explain NFTs on US Late Night TV just like Bill Gates did 25 years ago with the explanation of the internet.

The next character in the art is @VitalikButerin , the creator of Ethereum. Without Ethereum there wouldn't be smart contracts & there wouldn't be NFTs.

The next character in the art is BAYC 9711. BAYC is the most NFT valuable collectible in this moment. And actually the collectible that is breaking into mainstream media. So again thank you @Memo_Mx for helping us to make this happen.**
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The next character in the art is OG @CozomoMedici . The name it's like a parody to Cosimo de' Medici, the great Italian art collector. But actually Cozomo is one of the most iconic NFT collectors out there.

Last but not least is @SnoopDogg . Also a great collector an NFT promoter. Rumors say @CozomoMedici it's actually Snoop Dogg himself. So having them both twerking (perreando) together was a nice gag there for many ppl following the NFT space.**
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In the background you'll see clouds. Like any sky. But you'll also see sand clocks. These represent the conflict between immersion in the virtual worlds(metaverses) vs IRL world.

Cryptoperreo is an artistic manifestation that believes in continuing to build Web3, if you want to listen to the song here we leave you the link.

Thank you!

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