Data related to blockchain projects is often too fragmented to be used effectively by marketing teams.
To put it another way, information is stored across various platforms, databases, and applications, which makes integrating Web2 and Web3 data challenging. For example, Web2 data is typically stored in centralized databases, while Web3 data is stored on decentralized ledgers. To combine them, you must convert the data into a uniform format and connect the storage locations. Additionally, the incompatibility between EVM and non-EVM blockchains adds an entirely new layer of complexity.
It’s no surprise that Web3 projects struggle to understand their users, leading to a sky-high rate of failure.
This is where Footprint comes in. As a leading provider of on-chain data solutions, Footprint offers a comprehensive data linking solution that seamlessly connects Web2 and Web3 data. By providing project teams with a unified view of their data, Footprint helps them analyze, interpret, and act upon it more effectively, unlocking the full potential of product and marketing growth.
By leveraging data from both Web2 and Web3, project teams can fully maximize their marketing growth.
Here are 3 use cases for Web3 data-driven marketing analytics.
A user funnel across web2 and web3
Users by channel over times
If you need help with your dashboards, defining your user source, connecting your off-chain activities with on-chain transactions, or simply want to talk about best practices in Web3 marketing, click here to connect with our team at Footprint.