Today, Endstate announced it has acquired Blanksoles, a footwear brand innovating at the intersection of physical and digital goods.

“We’ve long admired Blanksoles for their innovative spirit, ability to execute, and their vision for the future of product, which we share,” said Bennett Collen, co-founder and CEO of Endstate. “We’re thrilled to welcome the Blanksoles community and team to the Endstate and are eager to leverage our combined strengths to deliver unforgettable products and experiences to our customers.”

Blanksoles was co-founded by Anthony Stead and Stevie Huh in December 2021 and had launched successful collaborations with ex-NBA player Metta World Peace and Solana Spaces, among others. The technology powering these collaborations, the community of holders, and the founding teams’ network will bolster Endstate’s relentless pursuit of combining footwear and apparel with technology to create one-of-a-kind experiences for our collaborators and their fans.

Stevie will be joining Endstate as Director of Engineering and Anthony will be joining as Special Advisor to the CEO.

“This is an incredible opportunity to join forces with the powerhouse team at Endstate,” said Blanksoles co-founder Stevie Huh. “Endstate combines world class product and tech with beautiful branding. Throw in their high-caliber collaborators, and it really is a generational company. Anthony and I are excited and ready to contribute to Endstate’s rise.”

About Endstate

Endstate was founded by Bennett Collen and Stephanie Howard in 2021 out of a lifelong passion for sneakers and a deep understanding of the power of blockchain technology, specifically NFTs. Bennett is the former Founder/CEO of Cognate, which was acquired by GoDaddy in 2018 for its pioneering use of smart contracts/NFTs to represent trademark rights, and Stephanie is a veteran design director known for her work at Nike, New Balance, and Reebok, including one of her most notable designs - the New Balance 850. She was recently featured in the books Sneaker Law, She Kicks, and London Design Museum's Sneakers Unboxed.