BOSTON (March 6, 2024) – Endstate is thrilled to unveil our collaboration with motorsport icon, Romain Grosjean. We’ve partnered with Romain to craft a one-of-a-kind sneaker that will enable motorsport fans to experience the thrill of the IndyCar season like never before.
Inspired by Grosjean's resilience, style, and passion for racing, each pair embodies the spirit of the Phoenix. From seat-belt inspired pull tabs to carbon fiber-inspired detailing, Romain’s first ever signature sneaker proudly references his motorsports heritage. Romain’s sneaker also debuts his new Phoenix logo, which is emblazoned on both the tongue and heel of the sneaker. Every element reflects Grosjean's story on and off the track.
"We’re thrilled to introduce the Romain Grosjean collaboration and the sneaker we designed together. Romain is world-class to work with. He was intentional with every detail because in a lot of ways these represent him, they represent his story,” said Endstate’s Director of Product Creation & Design David Filar. “They’re beautiful sneakers, but they’re also more than that; they are an opportunity for fans to walk past the velvet rope. With Endstate technology woven into each pair, this sneaker will reshape the industry,” said Filar.
The Romain Grosjean x Endstate collaboration has been crafted with one purpose: redefine what it means to be a racing fan. Owning a pair of Romain’s signature Endstate sneaker represents your affiliation with the sport of racing, it represents your passion for the Phoenix, but it also represents unlocking a world of incredible perks.
Each pair is embedded with an NFC chip that is your ticket to Romain’s inner circle. Members of his inner circle will experience fandom like never before: If Romain finishes a race on the podium throughout the 2024 season, sneaker owners get exclusive perks. In the middle of the action of the 2024 season, sneaker owners will be invited to a Zoom call with Romain to talk about all things IndyCar. At the Indy500 in May, sneaker owners will get to meet Romain the day before he takes the track, and if Romain wins, receive a custom Romain Grosjean Windbreaker.
Romain has given his fans first access through his social channels through race weekend. Public release follows on Monday March 11th at 12PM ET.
About Endstate
Endstate is a Boston-based company founded in 2021 by tech and cultural visionaries Bennett Collen and Stephanie Howard. Endstate revolutionizes the product ownership experience by creating tech-enabled footwear and apparel that unlock access to exclusive events and content, and instant authentication via NFC chip. Endstate created “Powered By Endstate” to partner with brands so they, too, can launch their own products embedded with Endstate chips, and link their customers to unparalleled branded experiences.
Bennett is the former Founder/CEO of Cognate (acquired by GoDaddy in 2018) and is considered one of the blockchain industry’s foremost authorities on connecting real-world assets to the blockchain while Stephanie is an accomplished creative director with an iconic legacy at Nike, New Balance, and Reebok.