Zintorik has officially partnered with FitFusion, a fast-growing DTC fitness apparel brand, to implement structured product data and automated attribute tagging aimed at increasing visibility on search engines and digital marketplaces.
As FitFusion expanded its catalog of activewear and fitness accessories, the challenge of maintaining consistent and optimized product feeds became more apparent. Product titles, descriptions, and attributes lacked standardization, affecting discoverability and relevance on platforms like Amazon, Google Shopping, and niche fitness marketplaces.
Zintorik stepped in with its data mapping engine, converting inconsistent data into unified taxonomy formats. The system also used AI-powered tag generation to enrich product listings with relevant, channel-specific keywords, improving match rates and placement in search results.
“Working with Zintorik has been a game-changer,” said Rafael Bloom, E-commerce Manager at FitFusion. “We went from basic listings to data-rich, platform-optimized feeds that perform better across all channels.”
The results included a 52% increase in Google Shopping impressions, a 39% rise in CTR (click-through rate), and a sharp decline in product rejections due to data format issues.
“We believe every product deserves to be found—especially when the data behind it is telling the right story,” said a senior strategist from Zintorik.
This partnership shows how structured product data can transform digital commerce performance for fast-scaling DTC brands.