Reshaping Attention Value: How BETV Leads the New Paradigm of Watch-to-Earn Content Economy
April 17th, 2025

In an era of information overload and rapid content iteration, short videos have become a core form of entertainment in our lives. From TikTok to YouTube Shorts, billions of users engage daily with short videos, investing time and emotions. However, behind all of this, there is a deeply neglected issue—users' attention has never truly been valued.

You watch videos for an hour, platforms gain ad revenue, user behavior data, and content engagement, but what do you get? Nothing. Users' time becomes the capital of the platform but has never been reciprocated.

BETV, a decentralized short video and live streaming platform for Web3, is breaking this old logic and introducing a new paradigm—"Watch-to-Earn." BETV is committed to ensuring that every bit of attention receives real rewards.

The "Time Black Hole" of Content: The Root of Web2 Platform Problems

The success of traditional short video platforms relies on a highly centralized architecture—the platform decides what content is seen, determines how much income content creators receive, and decides whether users' viewing behaviors are worth rewarding. Several problems have become increasingly evident:

  • Unfair Creator Earnings Distribution: Platforms take up to a 50% commission, and mid-tier creators struggle to survive.

  • Deprivation of User Attention Value: Every like, every minute watched contributes to platform growth but is not rewarded.

  • Data Privacy and Algorithmic Black Boxes: The recommendation logic is opaque, and users become subjects of algorithmic manipulation.

  • Content Value Erosion: After three days of popularity, viral videos lose all residual value.

In other words, traditional platforms are "traffic harvesters," and users and creators are merely one-time "energy suppliers."

Insights from Web3: Attention as an Asset

Web3 offers a new solution: through blockchain, NFTs, and token incentive mechanisms, every action and contribution can be recorded, confirmed, and rewarded.

Thus, the "Watch-to-Earn" model was born—users watch videos and engage in interactions, with the platform rewarding their behavior through tokens, turning "attention" into a tradable and redeemable asset.

However, existing Watch-to-Earn projects (e.g., Cheelee, Chingari) have made initial strides but still have limitations, such as shallow content incentives, over-gamified mechanisms, and challenges in forming ecosystem loops.

BETV represents a crucial leap, transforming Watch-to-Earn from an experiment into a systematic application.

BETV: A New Paradigm for Attention as On-Chain Assets

BETV fundamentally redefines the value relationship between users and content platforms, creating an incentive system centered on "Watch-to-Earn":

Core Mechanism 1: Live Mining Watch-to-Earn

BETV innovatively combines live streaming and mining, introducing the "B-Mining Live Mining Mechanism." Users only need to purchase a mining machine NFT (one-time investment), and when watching live streams, they automatically earn "BEA" points.

  • Max 3 hours of mining per day

  • 50 BEA (approx. 5 USDT) earned per hour

  • Earnings credited in real-time and available for withdrawal, tipping, or bidding on ad slots

Compared to other platforms that simply "drop coins while watching videos," BETV's mechanism is clearer, offers more stable earnings, and ensures transparent on-chain distribution. Users' viewing time is converted into real "computing power."

Core Mechanism 2: Dual Points System for Long-Term and Immediate Rewards

BETV introduces a dual-point incentive model with BEA (Green Points) + BEB (Blue Points):

  • BEA: Focuses on real-time earnings, directly reflecting "attention" with a fixed value of 0.1 USDT.

  • BEB: Can be obtained for free through check-ins or promotions, used to boost mining rates and DAO governance weight.

This design prevents the inflation of a single token while balancing the participation of both new and core users, creating an incentive flywheel of "daily earnings + long-term accumulation."

Core Mechanism 3: Users Can Earn and Govern

In traditional platforms, content recommendations, community rules, and platform iterations are all decided by a centralized team. But on BETV:

  • Users can vote on recommendation algorithms using BEB

  • Popular lists, NFT tips, and reward logic are confirmed through DAO governance

  • Users are "co-creators" of the platform, not just traffic tools

This is a crucial step in upgrading Watch-to-Earn to "Watch-to-Own."

How Much Can Ordinary Users Earn in a Day?

For an ordinary user holding one mining machine NFT:

  • Watch live streams for 3 hours per day = 150 BEA (approx. 15 USDT)

  • Daily check-in earns 1000 BEB (weighted for future mining rewards)

  • Invite a friend to register for 10% USDT + 10% BEA rewards

Compared to traditional platforms where users earn nothing but entertainment, BETV enables real content monetization—ordinary users can also participate in the platform's revenue pool distribution.

Beyond Earning: A Decentralized Content Paradigm

BETV is not merely designed to "make users earn coins." Its greater significance lies in:

  • Granting content the power of ownership (each video can be minted as an NFT)

  • Granting the community governance rights (DAO voting on recommendation mechanisms)

  • Breaking the value distribution imbalance between platforms, users, and creators

In BETV's ecosystem, every second of viewing, every comment, every vote is no longer fuel for platform growth but a testament to user value.

In Conclusion: Traffic is Not the Goal, Value Distribution is the Answer

Web2 has harvested attention as traffic, while Web3 is attempting to reshape attention into an asset. BETV is proving with action:

"Your time is not just for entertainment. It is an asset, a power, and the future's fundamental digital currency."

BETV is not a replacement for short video platforms; it represents a new species of content platform. It answers a new question:

In a decentralized world, users are no longer passive viewers but co-creators, earners, and governors of the platform.

Welcome to BETV, a world redefining the value of your attention.

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