As short videos become the dominant global content format, a deeper question arises:Do creators and users truly own the value they generate?
In the Web2 world—platform-driven and algorithm-dominated—the answer has long been no. Content value is extracted, user behavior manipulated, and creators underpaid.
By 2025, the global short video market is projected to reach $135.9 billion, with TikTok alone expected to surpass $100 billion in annual revenue and 2 billion users. But behind the numbers lie structural issues:
Up to 50% commissions taken from creators as an unspoken industry standard
User data monetized, but never compensated
Opaque algorithms create echo chambers and content bias
No lasting content assets — even viral videos fade within days
In Web2, value creators and value participants are excluded from platform growth. That’s the broken model BETV is here to replace.
Web3 isn’t just a tech upgrade — it’s a redefinition of rights and value.
Through blockchain, content becomes verifiable, ownable, and transferable.With NFTs, every video can be minted on-chain at the moment of creation — securing its identity, uniqueness, and tradeability.
This transforms content from fleeting entertainment into an asset class.
Web3 governance via DAOs gives users a seat at the table. Community votes can now decide reward models, recommendation algorithms, and platform upgrades — all executed transparently via smart contracts.
In 2025, Web3 users are expected to surpass 400 million globally, with active rates between 30%–50%. Platforms that embrace Web3 won’t just solve structural issues — they’ll unlock exponential new growth.
BETV is the world’s first Web3 short video platform that deeply integrates:
Video NFTs
SocialFi incentives
Crypto asset interaction
DAO governance
It’s not just a “Web3 version” of TikTok — it’s a ground-up reimagining of how content, value, and governance should work.
Key innovations:
One-click NFT minting for every video
Videos evolve through views, likes, shares
Engagement = rewards
Likes/comments are now incentive triggers
BETV also introduces a dual-token system to balance utility and value:
$BEA (Green Points): For governance, tipping, ad bidding
$BEB (Blue Points): Measures actual content contribution — a “value currency”
This structure powers a three-way loop: incentive → assetization → ecosystem governance.
And with built-in wallets, gasless UX, open APIs, and on-chain ad bidding tools, BETV isn’t just a platform — it's a bridge between creators, users, and crypto economies.
BETV ditches the Web2 ad-only model in favor of multi-dimensional monetization:
5% fees from NFT secondary market trades
Ad-slot bidding with $BEA by Web3 projects
Wallet and DApp ecosystem service fees
Official projection over 3 years:
User growth: 5 million → 100 million
Annual revenue (USDT): $20M → $500M
This is the compounding power of a creator-platform-community flywheel.
ProjectOwnership ModelIncentive DesignUser BaseRevenue ModelBETVDynamic video NFTsDual-token + DAOWeb3 + Web2 migration potentialNFT trades + ads + ecosystemCheeleeGamified NFTsToken incentivesStrong social baseComplex but weak monetizationChingariStandard video appAds + tokensMainly India-localPoor retention & conversionTakoDecentralized storageLimited incentivesSmall user baseUnclear monetization
BETV stands out not only for depth of NFT logic and incentive alignment, but for its potential to act as a value bridge between Web2 and Web3.
BETV’s roadmap is bold yet precise:
By 2025:
By 2026:
The long-term vision?To build a Web3 content metaverse, where short videos are assets, creators co-govern, and every engagement is a value event.
**BETV is not Web2 rebranded.**It is a new content paradigm —where creation, interaction, and value capture are native, automated, and shared.