November 16th, 2021

NFTs are on a meteoric rise. Today, more than two million wallets own NFTs. The industry has surpassed $10B in transaction volume this year. The most influential creators and brands are piling in and there are no signs of slowing down.

For those who have been watching closely—it's no surprise. We are in the midst of a monumental shift: we now spend more and more time online, our digital identities matter more than ever, and for the first time in history, we are able to truly own digital goods via self-sovereign wallets. While much of the media focus has been on eye-watering prices, NFTs are simply digital goods. Like physical goods, these digital goods reflect your taste, interests, values, and the communities you believe in—only now at internet scale. As a result, the NFTs you own provide incredible texture and resolution to who you are online.

With the power to create digital assets now open and accessible to anyone in the world, we are already seeing top creators, media companies, and brands dive headfirst into the world of NFTs, a trend that will only accelerate over the coming decade. As NFTs are granted for the concerts you attend, earned for participating in communities, and rewarded for being a top patron of your favorite establishments, the pieces you own will begin to represent all aspects of your life.