Retailer Monitoring Proxy
October 20th, 2022

What Is Retailer Monitoring?
Retailer monitoring is the conduct of monitoring the third-party retailers that stock your products. When third-party marketplaces sell your products on their sites, you lose some degree of control over consistency. In this case, you can utilize retailer monitoring to make sure they are accurately demonstrating your products together with their prices, images, and descriptions. So you need YiLuProxy to check all information.

Why Retailer Monitoring?

A. Uniform pricing.
You want to make sure your product prices are identical across all retail partners. A higher price of a retailer will drive customers away from your products. A lower price enables customers to buy from retailers rather than your actual website.
With retailer price monitoring, you are able to remove your product from the retailer’s website or adopt advisable measures to guarantee your customers enjoy the most competitive pricing from all third-party sellers.

B. Maintain brand reputation.
You also want to keep track of whether the retailer safeguards your brand’s reputation asset, ranging from logos to packaging features. For example, your brand always provides fresh fruits and free return service. If a retailer ships a bad-taste product and refuses to return it, customers will link it directly to your brand and doubt your services.
When it comes to social media content published by the retailer, it is difficult to keep it in control. If they create or propagate unethical opinions with prejudice on Instagram or Facebook, viewers may associate it with your brand and discount your impression.

Contents of Retailer Monitoring
To maintain their reputation and flourish in their respective industries, brands need to monitor the following:

A. Price and description.
As we mentioned above, retailer price monitoring is essential for brands. Price and description must be uniform for good market order.

B. Remarks.
Customers are more likely to make negative comments when having an unpleasant experience, which is the first-result material for conversion because peoples tend to read reviews to see if existing customers are satisfied with your products or services before making the final purchase.

C. Your website.
Retailer monitoring also involves monitoring your own website. It is vital to figure out what drives consumers’ emotions and opinion and get a deeper insight into their minds.
Sentiment analysis consists of image analysis, customer experience analysis, social monitoring, social listening, and more. You can leverage all this information to define whether people are discussing your brand or product. If yes, how many times have people mentioned it online? Are the talks related to your brand affirmative or negative?

D. Competitor monitoring.
Monitoring your competitors is an excellent way to keep you from sinking under a sea of competition and improve your tactics to conform to the industry’s current norm.
You can monitor the strategies of outstanding competitors that are thriving in your industry and learn to bridge those gaps in your strategy. For instance, when do they offer discounts or new products? Also, you can dig out which services they’re not offering yet and provide those minimal competitive services to the consumers.
In addition, by learning about how competitors cope with threats and problems, you can prepare yourself for any issue you may come across.

Besides, you can discover potential leads by monitoring your competition in case customers aren’t completely pleased with a specific competitor. If you notice it, it’s a marvelous opportunity to introduce your product or service to fascinate them.

How To Monitor Retailers?
Now that you know why retailer monitoring is necessary, it’s time you learn how to monitor everything from prices to competitors.

Proxies for e-Commerce monitoring
Whether you’re collecting information from your retail partners or competitors, it’s a cumbersome challenge to manually keep track of thousands of category pages on their websites. Even if you send multiple requests a day without a ban, it will take you months to aggregate information from all your vendors. Meanwhile, the information you gathered several months ago may have changed. What’s the solution? Proxies.

You are able to access a website through IPs provided by YiLuProxy to avoid a ban, so scraping data is a fast and secure thing. Moreover, your robots can work with proxies to collect information on a large scale and large volume, which makes you monitor retailers effectively.

The article is from https://www.yiluproxy.org/blog/an-ultimate-guide-on-retailer-monitoring.

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