Best Web3 (No-Code) Marketing Tools in 2024

I don’t know about you but every time I get to do code(technical) things as a marketer, the world stops! — and not for good😭.

Marketing without technicalities >>>
Marketing without technicalities >>>

This has led me to find as many no-code tools to use for Web3 marketing as possible. To me, no-code tools make the world a better place (especially Web3 world🙃).

And today, I’ll be sharing 10 of the best Web3 no-code marketing tools available in 2024, offering a detailed look at what they do, how they work, and their benefits and limitations.

Dig in👇

#1 Galxe (Backed by Binance Labs, Multicoin Capital, and Dragonfly Capital)

Galxe launched in 2021 and changed the way Web3 marketers engaged with their communities.

It operates as a no-code Web3 credential system that allows brands and projects to reward users for completing various tasks (named Quests on Galxe).

Galxe
Galxe

More than 6000 Web3 projects already use Galxe and over 26 million users exist on the platform.

And the reason it works is obvious; it’s a win-win.

You can engage users and build a loyal community and on the flip side, users earn incentives for their participation.

To use Galxe, you have to:

  • Create a Galxe ID by connecting your self-custodial wallet to Galxe.

  • Fill in your project details (name, intro, logo, category, token info).

  • Bind your official X account (ensure it has at least 200 followers).

  • (Optional) Bind your official Discord account by entering the server link.

  • Deposit a refundable $700 worth of Gal tokens. This serves as a check against malicious activity.

  • Review and agree to the Galxe Terms of Use.

  • Once done, go to Manage Space

  • Create your campaign by defining the tasks you want users to complete.

  • Set the rewards. It can be tokens, NFTs, badges, etc.

When users participate in these campaigns, they will receive the corresponding reward. The more you do this, the more users are engaged and retained.

However, the disadvantage lies in the declining novelty of NFT badges, which means campaigns must be continually refreshed to maintain interest.

Also, $700 might be a huge spend off your marketing budget, which could be a turnoff.

#2 Growing3 (Backed by Outliers Fund and NextGen Web3)

Growing3, founded in 2022, is a Web3 user segmentation and analytics platform that enables marketers to better understand their audience, without diving into technical code or complex systems.

It collects decentralized user data and creates rich audience profiles, giving marketers the insights they need to personalize their campaigns effectively.

Growing3
Growing3

By leveraging Growing3, you can:

  • Get a Precise Wallet Profiler: This tool analyzes cryptocurrency wallets to understand user behaviour and target specific demographics.

  • Enjoy its Audience Builder: It integrates with advertising platforms(like X ads) to reach crypto users with targeted ads.

  • Search and Connect with Web3 KOLs: Growing3 helps you find and connect with the right key opinion leaders (KOLs) or influencers in the crypto space for marketing partnerships.

Their platform uses a blend of high engagement, relevant content, audience fit, demonstrated expertise, and active community involvement to determine KOLs with real and valuable audiences.

The only drawback is the relatively limited depth of analytics when compared to more robust Web2 tools like Google Analytics.

However, with a team that has core tech experience working at Yahoo! And Baidu, I’d say you better watch out for Growing3!

#3 Link3

Link3 serves as a Web3-native alternative to traditional social media link-in-bio tools like Linktree and Beacons.

It allows users to create decentralized identity profiles that can be linked to various blockchain-based activities, making it easier for you to build a more authentic connection with your audience.

Link3
Link3

For marketers, Link3 is a valuable tool for creating and managing all your Web3 project info on a single customizable landing page.

You can include links to your project’s:

  • Website

  • Social media profiles (Twitter, Discord, Telegram, etc.)

  • Crypto wallet addresses

  • NFT collections

  • Upcoming events (like AMAs or live streams)

  • Blog posts or articles

  • Youtube video(embedded)

  • Tweets(Embed)

  • Backers

  • Team

You can also gatekeep your DMs for a token( >= $0.1) and get users to follow your Link3.

Another cool feature of Link3 is the ability to list open roles on your Link3. When users apply, you automatically can access all their relevant links building closure and trust.

The disadvantage of this tool is that you need to understand Web3 to use it.

You also might have to pay a little token to get a passport and be verified.

#4 Forward Protocol (Backed by Mexc Global, Bitcoin.com, CVVC + 19 others)

Forward Protocol provides a no-code framework for Web3 applications, allowing marketers to create decentralized campaigns and initiatives without requiring any coding expertise.

It acts as a bridge between Web2 and Web3 by offering modular templates for different types of decentralized applications (dApps).

Think; a tool like WordPress but powered by Web3 technology🤝.

Forward Protocol
Forward Protocol

Marketers can use the Forward Protocol to develop engagement campaigns, loyalty programs, or even governance frameworks for decentralized communities, all without writing a single line of code.

Its modular nature makes it highly customizable, while the no-code interface ensures that it’s accessible to non-technical users.

The benefit of Forward Protocol is its flexibility and scalability, making it suitable for both small projects and large-scale enterprises.

The disadvantage is the steep learning curve for marketers who are unfamiliar with the Web3 ecosystem.

#5 Cookie3 (Backed by Animoca Brands, Spartan, ChainGPT + 13 others)

Cookie3, founded in 2021, is a data intelligence platform designed for Web3 marketers who want to access real-time analytics and insights from decentralized sources.

It focuses on gathering decentralized data and behavioural analytics across various blockchain networks, giving marketers a comprehensive view of user engagement including onchain, offchain and online data.

Cookie3
Cookie3

Here are some of the types of data you can access:

On-Chain Data

  • Wallet Activity: Track wallet addresses, balances, and transaction history.

  • Token Transfers: Analyze token transfers between wallets and understand token distribution.

  • Smart Contract Interactions: Monitor interactions with smart contracts, such as NFT minting, token purchases, and DeFi protocol usage.

  • NFT Market Data: Track NFT sales, prices, and ownership changes.

Off-Chain Data

  • Social Media Engagement: Analyze user engagement on social media platforms like Twitter and Discord.

  • Website Traffic: Track website visits, page views, and user behavior.

  • User Demographics: Gather information about user demographics, such as age, location, and interests.

Behavioral Analytics

  • User Segmentation: Identify user segments based on their on-chain and off-chain behavior.

  • Customer Journey Mapping: Understand the user journey and identify key touchpoints.

  • Cohort Analysis: Analyze the behavior of different user groups over time.

Predictive Analytics

  • Churn Prediction: Predict which users are likely to churn and take proactive steps to retain them.

  • Upsell and Cross-Sell Opportunities: Identify opportunities to upsell or cross-sell products and services to existing users.

  • Trend Forecasting: Forecast future trends in the Web3 market.

Cookie3 is unique because it can interpret decentralized activity, allowing marketers to make better data-driven decisions by understanding how users interact with their products and services.

On the downside, decentralized data can sometimes be fragmented, leading to less precise targeting in certain cases.

#6 Farcaster(Backed by Andreessen Horowitz, Paradigm, Coinbase Ventures + 24 others)

Farcaster, launched in 2022, is a decentralized social media protocol that empowers marketers to build and manage communities without relying on centralized platforms.

Unlike traditional social networks, Farcaster allows you to maintain control over your identity and data, which makes it appealing to crypto’s privacy-conscious audiences.

Farcaster
Farcaster

For marketers, Farcaster is an ideal tool for community building and engagement, because it allows you to foster direct communication with users in a trustless environment(without censorship 😉).

I also think it is pretty cool how they introduced streaks to keep the platform active. Users have to cast(which means to post on Farcaster) daily so they don’t lose their streak.

I think that is a winning strategy because it avoids them dying out like some of the other Socialfi platforms out there.

The disadvantage, however, is that its user base is still relatively niche, limiting the reach of your marketing campaigns compared to mainstream social media platforms.

P.S.: Connect with me on Farcaster.

#7 Orb Club (Backed by Superscrypt, Founders Inc, Aave Companies + 32 others)

Orb Club is a Web3-native community-building tool designed for anyone looking to create, manage, and grow decentralized communities.

It combines social networking features with on-chain interactions, allowing you to engage with users in a decentralized environment.

Orb Club
Orb Club

With Orb, you can organize events, reward participants with tokens or NFTs, and interact with users through direct messages — all within a Web3 ecosystem.

Also, Orb Club is heavily integrated with NFTs. Users can create, collect, and trade NFTs within the platform.

The NFT part is one of my favourite things about Orb right now. You can mint your posts as NFTs(gasless) and get tips/payments for paid NFTs in-app.

It is ultra-simple to use and marketers can manage their communities without needing technical skills.

However, the disadvantage is that it requires users to be familiar with blockchain technologies, which can limit participation from more traditional audiences.

P.S.: Connect with me on Orb Club.

#8 Mirror (Backed by a16z Crypto, Union Square Ventures, and Variant)

Mirror is a decentralized content publishing platform that allows marketers to create and distribute articles, newsletters, and blogs on the blockchain.

Mirror has over 100,000 accounts tied to individual wallets that have published at least one entry on its platform and is used by many Web3 projects e.g. The Optimism Collective.

Unlike traditional publishing platforms, Mirror uses blockchain technology to ensure that content is immutable and censorship-resistant.

Mirror
Mirror

You can use Mirror to publish thought leadership pieces, product updates, or educational content in a way that ensures ownership and traceability.

The no-code interface makes it easy to get started, while the decentralized nature ensures that the content remains accessible and permanent.

When someone likes your content and mints it, you get paid as well. This can be cool for marketers who work with Web3 projects that have a very supportive audience.

On the flip side, Mirror has its niche appeal, which may limit the audience reach compared to traditional content platforms like Medium or Substack.

P.S.: Find me on Mirror.

#9 Snapshot (Backed by 1kz, Gnosis, Starkware + 3 others)

Snapshot, launched in 2020, is a decentralized voting platform that allows Web3 communities to make collective decisions.

For marketers, it can be used to engage communities in decision-making processes, such as product development, governance, or campaign planning.

Snapshot
Snapshot

Here are some of the key features of Snapshot:

  • Voting: Snapshot provides a simple and secure way for your community members to vote on proposals.

  • Proposals: Anyone can submit a proposal for the community to vote on.

  • Quorum: Snapshot can be configured to require a certain percentage of token holders to vote for a proposal to pass.

  • Voting Power: Voting power is typically determined by the amount of tokens a user holds.

  • Integration: Snapshot can be integrated with other decentralized applications (dApps) to facilitate governance.

All these fosters community involvement and empowers users to have a say in key decisions, strengthening loyalty and engagement.

The drawback, though, is that some users may not be familiar with decentralized governance models, limiting participation.

Tiplink, launched in 2022, allows you to engage users with cryptocurrency rewards via simple, shareable links and without requiring a wallet setup, making it easy for non-crypto users to participate in campaigns.

Tiplink
Tiplink

Here’s how it works:

  • Create a Tiplink Account: You create a Tiplink account using your Solana wallet. This wallet will hold your SOL tokens, which are used for tipping.

  • Generate a Tiplink: Once you’ve created an account, you can generate a unique Tiplink link. This link can be shared on social media or other platforms.

  • Receive Tips: When someone clicks on your Tiplink and has a Solana wallet, they can easily send you a tip. The tip is sent directly from their wallet to yours, bypassing intermediaries.

  • Withdraw Tips: You can withdraw your accumulated tips to your Solana wallet at any time.

Although Tiplink is built on Solana, you can create an account with your Gmail and also integrate with other Solana dApps easily.

The disadvantage for now is same as most of the other tools, a bit of Web3 knowledge is needed.

Conclusion

Finally, as a full-stack Web3 marketer, I explore as much as possible to build up my skills and maintain relevance.

If you enjoyed this, check out entry 7.

Kindly mint this entry, subscribe and connect with me.

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