DAOs are powered by the community. It is the community that drives the DAO’s activities and governance process; without them, nothing happens. This is why it is crucial for DAOs to keep their communities actively engaged by making it as easy as possible for members to keep track of the DAO’s activities. Where this is lacking, the interest of the community wanes, and participation declines. To avoid this scenario, communities can leverage systems and tools that maximise coordination and participation within the DAO.
With Push Notifications, DAO communities can stay aligned by receiving real-time, streamlined updates on key happenings within the DAO. At the end of this article, you will learn why DAOs need a notification system, why Push Notifications are a preferred option, how you can integrate Push Notifications for your DAO, and how to get rewarded for doing so.
The Challenge for DAOs
To understand why DAOs need to integrate tools like Push Notifications into their stack, it is first of all important to grasp the challenges they face:
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Information Overload: DAOs consist of multiple components including members, working groups, delegates, SubDAOs, etc. The interactions among all these units leads to a high volume of information flowing across the DAO in the form of forum posts, blogs, governance proposals, etc. Without a dedicated notification system, it is hard for the community to manage the flow of information, especially because DAOs utilise multiple communication channels (e.g., Discord, Discourse, Snapshot, etc.). This situation can lead to a loss of interest and reduction in participation over time.
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Low Governance Participation: DAOs often suffer from low governance participation, with only a handful of community members typically taking part in votes. One reason for this is that token holders or delegates are unable to keep track of numerous votes and end up missing out. Such scenarios would be unlikely to play out in DAOs with a dedicated notification system that sends reminders about votes.
Push Notifications
What are Push Notifications?
Push Notifications is a product by Push Protocol that enables DAOs, dApps, etc., to send notifications directly to a user's wallet address. By integrating Push notifications, DAOs can send notifications (e.g., governance updates) to members of the community, who will receive these updates directly in their web3 wallets at no cost. Push powers notifications for projects such as dYdX, Decentraland, Uniswap, Bankless DAO, and 600+ web3 projects currently. With over 100 million notifications sent and 240k subscribers, creating a Push Channel and sending out notifications helps to create more exposure for DAOs and their activities.
Below are the following unique features of Push Notifications that differentiates it from regular notification services:
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Web3-Native: Push Notifications is designed with web3 users in mind, is built on decentralised infrastructure, and is powered by a distributed network of nodes.
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Privacy/Anonymity: Community members are not required to submit their email addresses or any other personal details to receive notifications. Only their wallet addresses are needed.
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Gasless: Both sending and receiving notifications are completely gasless and without any costs
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Accessibility: Community members can access notifications using different channels such as the Push dapp, browser extension, mobile app, or web3 wallet (e.g., MetaMask)
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Organization: Notifications systems powered by email, for example, are usually cluttered as important updates can get missing in many unrelated mails. Push Notifications provides dedicated platforms for receiving updates
Use Cases for DAOs
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Governance updates: Using Push Notifications, DAO members can receive real-time updates about new governance proposals that are up for discussion on the forum, as well as other governance updates.
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Voting reminders: DAO members can receive periodic reminders both at the start and while votes are ongoing. This ensures maximum voting participation from DAO members.
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Voting results: DAO members can also keep track of the outcome of votes using Push Notifications.
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General updates: When there are important updates such as events, community calls, meetings, new blog posts, or any other kind of information, Push Notifications can be used to notify community members very quickly and efficiently.
Case Study: DAOs Using Push Notifications
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Decentraland DAO: Decentraland is one of the largest decentralised metaverse platforms on Ethereum. Decentraland DAO governs the Decentraland project. Using Push Notifications, members of Decentraland DAO receive governance-related notifications such as forum posts, proposals, voting reminders, and more. This helps the DAO to drive active governance participation.
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Bankless DAO: Using Push Notifications, members of Bankless DAO gain real-time updates on new blog posts, newsletters, and newly published content published by Bankless. As a social DAO, this helps the community stay up to date on all the latest happenings in the DeFi and crypto world.
Getting Started with Integrating Push Notifications
Setting up Push Notifications for your DAO is easy. All you need to do is to create a channel using the Push dapp. You can easily do this by following this quick tutorial on how to create a channel. When you have successfully created a channel, you will be able to send notifications to your community.
If you want to implement more customised settings for your DAO, such as sending out automated notifications, or if you need additional support with setting up Push Notifications, feel free to reach out to the Push team via dDiscord.
Next Steps
Get Rewards for Integrating Push Notifications
By applying under the Push BD SubDAO program, you can gain up to $1500 in incentives for getting your DAO to integrate Push Notifications. This program is open to anyone, and you can get rewarded multiple times if you get multiple DAOs to integrate Push Notifications. To find out more about how you can participate in this, read this article 👉Intro to the Push BD SubDAO.
Schedule a Demo with the Push BD SubDAO Team
If you would like to see a demo of how Push Notifications can be used in your DAO, and ask direct and specific questions, you can reach out to the Push BD SubDAO team. We will schedule a date to present a demo to your entire DAO community, or privately to DAO representatives. If required, we can also draft a proposal for an integration, to be approved via your DAO’s governance process.
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Ian LeViness (Push DAO Governance Lead) - Telegram | Twitter
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René Hernandez (BD SubDAO Español Liaison) - Telegram | Twitter
About Push DAO
Push DAO is the community that governs, drives, and shapes the future of Push Protocol through grants, community building, and ecosystem development to expand the open communication layer that allows any crypto wallet/frontend to tap into the Push network and get any communication across. The Push DAO Council addresses and executes the vision of the DAO, introducing multiple programs for contributors and builders to participate in paddling together toward greater progressive decentralisation.