In order to let Chinese and foreign tourists and netizens experience the profound annual culture of Shanxi Province, at 6:30 p.m. on January 18, “happy year of China • authentic Shanxi flavor” 2022 Shanxi culture and Tourism China Annual cloud promotion conference was held in Guxian City, Taiyuan. The promotion conference is hosted by Shanxi Provincial Department of culture and tourism and held in the form of online live broadcast.
2022 is the year of the tiger in China’s traditional calendar. At this promotion meeting, the opening short film released the promotional film of “Jin Hu welcoming spring”. Through the interaction between the “Jin tiger” IP image and Shanxi Tiehua, dragon and lion dance, Yangko and other characteristic intangible cultural heritage, it presents a lively and lovely “Jin tiger” image with Shanxi characteristics and leads the audience to “Shanxi time”.
The promotion meeting kicked off in the lively, festive and cheerful performance of “tiger leaps up”. Lion dance, dragon dance, phoenix dance, dry boat running and other folk performances with Shanxi characteristics appeared on the stage one after another, setting off a strong festival atmosphere.
At the promotion meeting, Wang Aiqin, director of Shanxi Provincial Department of culture and tourism, sent sincere New Year greetings to friends all over the country, overseas compatriots who care about China and international friends who love China’s excellent traditional culture by video. She said that the annual Spring Festival, as the common expectation of Chinese all over the world, is a vivid memory, soft care and deep nostalgia engraved in the heart of every Chinese child. Shanxi has a profound cultural heritage of five thousand years, and the annual custom culture has been inherited for a long time. Wang Aiqin hopes that through the live broadcast of new media, we can truly feel the festival atmosphere of Shanxi, understand the local customs and customs of Shanxi, as well as the Spring Festival wishes from the land of Shanxi, taste the authentic and long-lasting New Year customs stories, fall in love with the thick culture and beautiful scenery here, and expect tourists from all over the world to enter Shanxi, fall in love with Shanxi and often come to Shanxi.
Throughout the promotion, the host and the national gold medal tour guide Zhang Xiaoxu from south to North took you to visit, eat and play in Shanxi. They also connected Hongdong Huaishu scenic spot, Huangcheng Xiangfu scenic spot, Qiaojia courtyard, Xinzhou ancient county and other well-known scenic spots in the way of “cloud Tour”, and introduced in detail the symbolic punch in places of these scenic spots and the colorful New Year customs activities launched during the Spring Festival. The live shooting and the wonderful explanation of professional tour guides enable tourists and netizens from all over the country to enjoy Shanxi’s new year folk culture without leaving home. At the same time, the live broadcast room also combines rich exhibitions and performances of Quyi, intangible cultural heritage, noodle art and specialty products to present the audience with the story Shanxi, wonderful Shanxi, polite Shanxi and multifaceted Shanxi, bringing you the unique cultural experience of “Shanxi China year”.
It is noteworthy that the live broadcast room of this promotion conference also launched the national participation activity of “ten thousand people create a Chinese Tiger”, so that the participating audience can release endless imagination and create their own image of a small tiger. There is no limit to the theme of creating tigers. Paper cutting, painting, sculpture, puppets and other forms can be used. As long as the participating audiences record the creation process and the final products in the form of short videos, upload them to Tiktok to participate in the \10000 people to create the Chinese Tiger \.
Another highlight of this promotion meeting is the formation of massive platform live broadcast network coverage. The official Tiktok account of Shanxi Provincial Department of culture and tourism, the official wechat video account of Shanxi culture and tourism group, the official account of Shanxi haofengguang wechat, Shanxi Radio and television station, Shanxi public channel, the official account of Shanxi integrated radio new media, people’s daily, Xinhuanet, China News Shanxi Rongyi +, Tencent, Sina Shanxi, Fenghuang Shanxi, Shanxi Evening News Shanhe video, Shanxi Economic Daily, Shanxi human geography, Shanxi pictorial Private car hypermedia center, Guxian City, Taiyuan, Qiaojia courtyard, Huangcheng prime minister’s office, Hongdong pagoda tree and other official live broadcasting platforms and new media account platforms, national media big, Shanxi provincial media big, Shanxi scenic spot publicity media platform and so on participated in the live broadcasting in the whole process. According to statistics, the live broadcast network has accumulated more than 2.8 million people online, which has been widely concerned by people from all walks of life.
Starting from 2019, Shanxi adheres to the integration and innovation of culture and tourism, and continues to build the culture and tourism brand of “Shanxi culture and Tourism China year”. By holding a variety of activities, attract more tourists to Shanxi to experience the taste of the “year of China”, inherit and develop China’s National Festival cultural heritage, and create more eye-catching points, consumption points and online Red punch points, so as to better “brighten” Sanjin culture, “burn” festival activities and “heat” creative products. In accordance with the goal and requirements of promoting high-quality development in an all-round way, focus on the construction of internationally famous culture and tourism destinations, improve the recognition, popularity and influence of the overall tourism brand of “the ancient Chinese civilization and the good scenery of Shanxi”, form a new growth point of culture and tourism economy, inject strong impetus into the high-quality development of culture and tourism in Shanxi, and provide strong support for the construction of a new development pattern.