April 8, sunny and sunny; In the center of the South China Sea; The side hall on the top floor has a warm atmosphere.

At 14:18, accompanied by the host “3, 2, 1, start!” The organizers, organizers and representatives of enterprises and businesses on the podium pushed the pull rod together. In an instant, the glittering powder poured down, “good Dalian · smart consumption - e-commerce Regional and industrial promotion activities in Dalian” - which marks an important measure for Dalian to promote the better and faster development of e-commerce in key regions and industries in the post epidemic era, Sponsored by the Municipal Bureau of Commerce and undertaken by the municipal modern e-commerce service industry association, this activity has started!

Since the outbreak of novel coronavirus, Dalian has been affected many times, and Dalian enterprises have also been deeply affected. In order to further implement the overall work deployment of “six stabilities” and “six guarantees”, boost the e-commerce economy and help Dalian brand, since the end of last year, the Municipal Bureau of Commerce has planned in detail and determined the e-commerce Regional and industrial promotion activities in the form of public bidding. On the occasion of entering the spring of 2022, after careful preparation, the organizers and organizers organized and cooperated with the resources and forces of the government, enterprises and society, and opened the curtain of orderly promotion of the activities through this launching ceremony.

Before the launching ceremony, the guests signed their names and took group photos in front of the background wall.

In the post epidemic era, there was a heated discussion on how to integrate and give full play to the forces of all parties, cooperate with each other and complement each other’s advantages, so as to provide assistance for the empowerment of Dalian brands and products.

At the launching ceremony, Zhang Huimin, deputy director of the e-commerce Department of the Municipal Bureau of Commerce, delivered a speech on behalf of the organizers and put forward requirements on the purpose, significance and practical work of the whole activity; In his speech on behalf of the enterprise, Chairman Lu Ning, founder of Mr. beaver, said that he would not live up to the good intentions of functional departments to carry out this activity, actively participate in and display the brand, let Dalian products enter thousands of households, and make greater contributions to the sustainable development of e-commerce in Dalian; In his speech, Zhao Liang, President of the municipal modern e-commerce service industry association, the organizer, solemnly stated that we must give full play to the coordination and service role of the association, do our best and act actively. Through this activity, Dalian enterprises and Dalian products will have a wider market and a better reputation, and submit a qualified answer to the government and enterprises.

It is understood that the e-commerce Regional and industrial promotion activities in Dalian mainly include the following contents: Industry Summit Forum and live e-commerce selection exhibition; Live broadcast competition and public brand marketing and construction; Special marketing of regional agriculture related live broadcast e-commerce; Business live e-commerce practice incubation.

At present, the e-commerce selection exhibition, as the core content of this activity, has specially set up a one-stop service platform for modern Internet in-depth marketing of Dalian high-quality products - “Dalian e-commerce selection library” by Dalian modern e-commerce service industry association, and initially opened a “through train” for zero distance production and marketing docking between Dalian enterprises and major e-commerce platforms in all channels, well-known MCN institutions, online celebrity anchor and live talent matrix; Recently, the live broadcast competition and brand marketing activities have begun to carry out publicity and promotion and contestant registration; At the same time, the cooperation between Dalian brand and live broadcasting base and MCN institutions is being promoted. It is expected that more than 100 enterprises and brands will participate and more than 15 live broadcasting bases will participate; More than half of the business live e-commerce practice incubation project has been trained in Zhuanghe City, and the training in other counties and districts has been continued; The special marketing of regional agriculture related live broadcast e-commerce is also under active preparation.