After many films have been withdrawn and postponed, this year’s “May Day” is about to usher in a number of “retrogrades”.
Including “punch, Mom”, “I really hate long-distance love”, “villain alliance” and other films will be released as scheduled. In addition, the documentary film captain Everest chose to “go retrograde”, which opened a large-scale national advance screening on April 29.
“Declassifier”
Since the middle and late April, many original films have announced the withdrawal of “51 files”.
On April 18, the animated film “Pig Man movie · ocean diary” cancelled its original release plan on April 30 and withdrew from “May 1st”.
Microblog screenshot
Since then, the films “Hello, brother”, “procuratorial situation”, “Hello, Beijing”, “keep you safe” and “meet you” announced the cancellation of the original release plan. On April 25, the animated films “awakening of the Mini World” and “I am the Tyrannosaurus Rex” were also withdrawn one after another.
Microblog screenshot
In the view of many people in the industry, withdrawing from “May 1st” is almost the “only choice” of these films.
Film critic Zhang Xiaobei told reporters that since April, the opening rate of cinemas has been lower than 50% for a long time, and the overall market of non holiday film market has also been lower than 8 million yuan for a long time. “At present, such market performance will continue to the May Day holiday.”
He believes that for films with certain market demands, the total market volume of “51” has been unable to meet the release conditions of these films.
In addition, the recent multiple and frequent domestic outbreaks have exacerbated this concern.
Data picture: the cinema carries out disinfection and sterilization work. Taken by Teng Mingyue
What about the “May 1st gear” this year?
Obviously, compared with the total box office of “May 1st” exceeding 1.5 billion yuan in 2021, this year’s “May 1st” will present a completely different situation.
Cat’s eye Professional Edition shows that up to now, there are eight films that will be released as “May 1st”.
“According to the recent daily box office of less than 8 million yuan, the average revenue of each theater is not much. The film industry is facing unprecedented pressure,” said the staff of elephant point
Zhang Xiaobei also expressed similar views to reporters. He believes that under the current circumstances, the pressure faced by cinemas in the whole industry is more practical, but this dilemma is not how many films in cinemas can solve.
“Film is an industry that depends on hope and dreams to survive. I hope our audience can see hope again and start dreaming again.” He said.
“Reverse”
While many works are withdrawn from the file, some films still choose to be released according to the original plan, or even start advance screening.
The film “punch, Mom” recently held its premiere in Beijing. According to media reports, the film’s director Tang Xiaobai said that it was a very difficult decision to choose the film to be released in “May 1st”.
She said, “the overall market of Chinese films is very depressed now, but we filmmakers can’t all sit down and wait. The film side is waiting for the cinema and the cinema is waiting for the release. No matter how hard it is, it’s like our film title ‘Fist’, we always have to take the first step and everyone has to take action.”
“Captain Everest” poster
The documentary film captain Everest, originally scheduled for May 13, chose “retrograde”. The reporter learned that the film has opened a large-scale national advance screening since April 29.
In an interview with reporters, the staff in charge of publicity and distribution of the film said that they understood the decision to withdraw many films. In this case, the opening of large-scale advance point projection also takes into account the characteristics of the film itself.
“Considering that many people may not be able to travel long distances during the May Day holiday, we hope to take you to see the scenery through such a film about climbing Everest; we also hope to bring healing and inspiring power to all people in trouble.” He said.