Winter sports consumption fever. Photographed by our reporter Shi Chengyan

Market consumption is booming. Photographed by our reporter Tan Mei

Huimin consumption season activity site. Photo by Tang Zhongwei

Our reporter Dong Jie

Consumption plays a fundamental role in stabilizing the economic market.

In the first quarter of this year, the retail sales of goods reached 18.76 billion yuan, a year-on-year increase of 0.2%; Retail sales of tobacco, alcohol and Chinese and Western medicines increased by 27.1% and 20.5% respectively; Among the upgraded consumer goods, the retail sales of sports and entertainment products, electronic publications and audio-visual products increased by 1.6 times and 1.3 times respectively; The retail sales of new energy vehicles increased by 62.3%; The retail sales of cultural office supplies increased by 57.7%.

Online retail is more active, and the ice and snow economy has set off an upsurge… Groups of data have witnessed and recorded the overall stability of the consumer goods market in our province in the first quarter, and the growth of upgraded commodities is good, showing the great potential of improving the quality and upgrading of residents’ consumption.

Perfect system and more diverse consumption patterns

Consumption is an important driving force for economic development, and promoting consumption is an important part of business work. The Commerce Department of Qinghai Province has closely combined “government promotion + market-oriented promotion” and opened a new mode of promoting consumption.

Since 2021, Qinghai Province has organized and carried out a series of activities in various forms, such as “Consumption Promotion Month”, “online annual goods Festival”, online exhibition and sales of Qinghai characteristic products, and “online and offline integration to promote consumption” and “enjoy digital life”; Joint key enterprises to issue 100 million yuan of digital life consumption vouchers and electronic consumption vouchers to promote the consumption of bulk commodities such as automobiles and household appliances and physical retail, catering and other fields.

Zhu Longxiang, director of Qinghai Provincial Department of Commerce, said that through government enterprise cooperation and government reputation as an endorsement for enterprise promotion activities, it not only solved the problem of low reputation and poor effect of enterprise promotion alone, but also solved the problem of limited financial capital investment, and achieved the effect of binding, superposition and prying and “four or two thousand pounds”.

It is worth mentioning that Qinghai is also at the forefront of the country in the construction of digital commerce closely related to promoting consumption. Qinghai Provincial Department of Commerce jointly issued the “Implementation Opinions on accelerating the construction of digital life” with 9 departments to guide traditional enterprises in the province to carry out digital transformation; The implementation of digital commerce monitoring in Qinghai Province can reflect the trends of commercial consumption in the whole province in real time from the consumer side, and provide efficient services for government decision-making and enterprise operation. It is understood that Qinghai Province is the first case of digital commerce monitoring across the province.

In 2022, the Provincial Department of Commerce plans to invest 15.45 million yuan in the provincial special fund for promoting consumption, and guide enterprises such as China Unicom Qinghai Branch, China UnionPay Qinghai Branch and PetroChina Qinghai sales company to jointly invest 190 million yuan to jointly carry out the “preferential purchase of cars in spring and summer” Three themed activities, such as the “gift and benefit golden autumn Tesco Qinghai” residents’ consumption voucher issuance activity and the “Juhui warm winter new house color” household appliance consumption Festival, are expected to cover 1 million person times and drive consumption of 1.2 billion yuan.

Driven by bright spots, consumption growth is strong

In the first quarter, the consumer market showed many new highlights.

The growth of upgraded commodities was good. Among the upgraded consumer goods, the retail sales of sports and entertainment products, electronic publications and audio-visual products increased by 1.6 times and 1.3 times respectively; The retail sales of new energy vehicles increased by 62.3%; The retail sales of cultural office supplies increased by 57.7%.

With the people’s increasingly strong desire for a better life, the people’s needs are gradually diversified, the consumption level is continuously improved, the demand for “quantity” is changed to the pursuit of “quality”, and the commodity sales structure is continuously optimized.

With the continuous improvement of residents’ lives, consumer demand has gradually expanded from traditional food and clothing to many fields such as culture, health, entertainment and so on. With the promotion of automobile consumption policy, the new energy automobile market has gradually become active, and automobile consumption has rebounded significantly.

Yao Wen, who lives in Xining City, commutes about 5 kilometers every day. She takes a taxi to work most of the time. Yao Wen calculates an account: “it’s still a lot more cost-effective to keep a car compared with the cost of taking a taxi every day. But sometimes it’s inconvenient to take a taxi in the rush hour.”

After the baby was born, the demand for “buying a car” was quickly put on the agenda. “Take your children to get vaccinated, go out to play, and take the elderly to see a doctor… More cars also mean more convenience.” Yao Wen said that my budget is less than 100000 yuan. In order to be green, energy-saving and environmental protection, and save a lot of fuel costs, I resolutely chose new energy vehicles.

A dozen new energy vehicles with prices ranging from less than 100000 yuan to more than 400000 yuan are placed in an open auto show site, covering new energy vehicles of multiple brands on the market.

It is understood that in recent years, various departments in the province have held nearly 100 consumption promotion activities in various forms and rich in content, including consumption promotion month, online shopping festival, commodity collection, auto show, food festival and household appliance consumption Festival, which has provided strong support for giving full play to the basic role of consumption, unblocking the domestic and international double cycle and better meeting the people’s needs for a better life.

According to Zhu Longxiang, director of the Department of Commerce of Qinghai Province, our province cooperates with key enterprises to issue 100 million yuan digital life consumption vouchers and electronic consumption vouchers to promote the consumption of bulk commodities such as automobiles and household appliances and physical retail, catering and other fields. In the first quarter, the total retail sales of social consumer goods in the province were 20.89 billion yuan, 16.82 billion yuan in urban consumer goods and 4.07 billion yuan in rural consumer goods.

Digital empowerment adds vitality to consumption quality

Guided by the high-quality development of digital enabled commerce, the development of e-commerce in Qinghai Province has accelerated the construction process of digital commerce, optimized the consumption supply of goods and services, and promoted the revitalization of rural areas by “revitalizing agriculture through digital commerce”, which has played a positive role in boosting the online consumer market, improving the consumption quality of urban and rural residents, cultivating and building a provincial digital life and boosting the development of platform economy in the province.

Mobile phones open the “cloud flash payment” app to grab consumption vouchers, use the financial function of medical insurance card to directly “reduce the full amount” in supermarkets, and directly apply online for purchasing cars to enjoy subsidies… A series of consumer benefit and promotion activities held in our province issue residents’ consumption vouchers and automobile consumption vouchers to the whole province through the “cloud flash payment” app, especially to stimulate consumption of hundreds of millions of yuan during festivals.

From January to February, the special action of “online new year goods Festival and welcoming the Spring Festival and promoting consumption” and the provincial “double product online shopping festival” coordinated the cooperation of domestic and provincial e-commerce platforms and more than 100 offline enterprises in the province