Time is the most important factor when it comes down to ads and sponsorships. Brave’s “sponsored image” shows up once you open the browser ~ keeping that in mind we should consider the fact that we have a very limited amount of time before the said Brave user opens a new tab.
This should give us around 2-15 seconds and that is the time we have to get their attention which is very limited, therefore we need an eye-catching ad that either hooks them or delivers our message very efficiently. Taking all that into consideration ~ all signs lead to a minimalistic art design that delivers the most in a very limited amount of time.
Humans are curious creatures and successful minimal ads focus on capitalizing on that by using icons and very little information. We can take 3 different approaches:
- Iconic glasses
- Iconic glasses + keywords
- Visual storytelling + keywords
