As we discussed earlier, music is becoming a new trend in the Web3 field, and Web3 hopes to bring some revolutionary changes to the industry.
See Also: Is Web3 the Saviour of the Music Industry? Yes, But Not In the Current Approach
In the traditional music industry, big labels decide which singers to promote and what type of songs we can discover. They usually sign singers at a very early stage, to control their music style and even their social image. That’s why many people feel music has become more commercial than artistic. Independent musicians are rising, but most of them still keep underground and are hard to be scouted.
In the whole process, audiences are passive receivers. In the Web2 era, RSS used to be considered an approach to breaking down the monopoly of streaming services giants. Subscribing to RSS feeds can allow a user to keep track of many different websites in a single news aggregator, which constantly monitors sites for new content, removing the need for the user to check them manually. However, RSS still requires users to be able to know where to find good music, especially those unpopular pieces, and to keep updating their subscribed lists to follow newly emerging stars. Obviously, it is not an easy task for most music listeners. Listening to music is not a must-have thing for them, but a good-to-have thing. Thus, people need solid incentives to explore music and keep listening. They need real incentives.
At the same time, the traditional music model ignores the contribution of normal listeners. Let’s consider a question. How do you find a new song and add it to your playlist? You might find a new piece from your friend’s playlist, from a random person’s personal blog, or from a party. In summary, you might find music everywhere. Music distribution is naturally a decentralized process and many distributions happen within people’s social networks instead of a centralized music promotion or recommendation project. However, 100% of advertisement payments go to those centralized music projects, and the real promoters — listeners — receive zero.
In a word, the current music distribution system neither motivates people to find good music nor rewards those who spread music to a broader scale. However, in the Web3 era, things can be different with blockchain technology. The popular X-to-earn model can play a big role here. You are the early listener of a song? You should be rewarded for your effort to find new music! You share music on your social media and bring larger exposure? You should be rewarded for your contribution to spreading a good voice. You are willing to share your streaming data with developers to develop new DApps? You should definitely be rewarded for sharing your digital assets — data.
In the new system, each minor effort can be seen and rewarded. When listeners are more motivated to find new and possibly unpopular music and share it, more musicians would love to start creating something and try something new, and the whole music industry can thereby keep attracting the most talented and creative brains to keep it healthy and vital.
Without music-to-earn, the music industry would be dying. Trust me.
Sonorus is hoping to provide a complete music-to-earn model to lead this revolutionary experiment in the music industry. Sounds exciting to you? Find us at:
Website: https://sonorus.network/#/index
Discord：https://discord.gg/rQf4Vz2Brp
Twitter: https://twitter.com/SonorusOfficial
Facebook: https://www.facebook.com/SonorusProtocol