According to financial reports, recently, Taobao is testing the first Metaverse live broadcast in China. If it goes well, the project is expected to go live before the Spring Festival.

The Tianyancha App shows that Alibaba Singapore Holdings Co., Ltd. has applied for the registration of multiple "Taobao Yuan Universe" trademarks. The international classification involves advertising sales, education and entertainment, etc. The current trademark process is "waiting for refusal review". In addition, a number of technology companies and trading companies have applied to register the trademarks of "Taobao Yuanyu" and "Yuanyu Taobao".