Nothing can escape the Metaverse......
After Shen Teng teased the Metaverse in the Spring Festival Gala of the Year of the Tiger in 2022, the virtual currency Dogeking of the same name increased by 500 times. On February 8, it was reported that the licensed producer of the top-tier “Bingdundun” in the Winter Olympics was also planning to enter the Metaverse. According to the news, Yuanlong Yatu, the licensed manufacturer of the Winter Olympics mascot "Bingdundun", plans to enter the Metaverse and launch digital gifts, and is applying for the registration of multiple trademarks related to the Metaverse.
"The Metaverse is definitely the future," said Qingdian, a digital collectible player. The NFT with a lower threshold has become the "stepping stone of the Metaverse".
NFT, the full name of Non-Fungible Token, is translated as "non-fungible token" in Chinese. In the vast metaverse space, it is closely connected with the blockchain and is generated based on the blockchain. "Technically, NFT is a digital certificate of contract based on blockchain technology.
In 2021, NFT can be described as infinite, and in 2021, NFT has also experienced one out of the circle event, and has also undergone changes one after another.
On August 28, 2021, NBA star Stephen Curry purchased the NFT work of Bored Ape Yacht Club (BAYC) for 55 ETH (about 180,000 US dollars, about 1.145 million yuan) - an Ape, and set it as his Twitter avatar.
The most eye-catching is that on January 18, 2022, the trendy brand founded by Jay Chou and his friends announced the sale of the NFT project Fantasy Bear, limited to 10,000 pieces, priced at 0.26 Ethereum , with a total price of more than 62 million yuan RMB, all sold in less than an hour. Although Jay Chou clarified that he did not receive any benefits, it still attracted attention.
NFTs have been hotly hyped, perhaps compared to the blockchain, cryptocurrency, VR/AR, AI and other parts of the Metaverse, NFTs, especially digital collectibles, have a lower threshold and are easier for ordinary consumers to enter. According to the data, the current application fields of NFT are mainly concentrated in the fields of collectibles, artworks and games. Statistics from Nonfungible show that in Q3 2021, the application of NFT in the field of collectibles will account for 76%.
Qingdian has just entered NFT for more than half a month. Currently, he has purchased more than 20 digital collectibles on several platforms such as domestic whale scouts. "NFTs are divided into domestic and foreign countries. In China, there are mainly whale scouts, magic cores, NFT China and the only one. Art. Foreign countries are OpenSea and Rarible.” Ranjingjing also saw in some digital collectibles groups that players discussed more about whale scout, magic core, and foreign OpenSea, and more domestic ones.
Ranjing Finance saw on the Whale Quest APP that these digital collections mostly cooperate with museums and are virtual digital goods collected by museums. After purchase, they can be enjoyed and displayed in the APP. The prices are mostly around 19.9 yuan and 29.9 yuan. If calculated at the price of 19.9 yuan per piece, the cost of more than 20 digital collections in Qingdian is only four or five hundred yuan, which is not much.
1. Players flood into NFTs
Since the concept of the Metaverse has exploded on the Internet, almost all influential brands have devoted themselves to the construction of the Metaverse. With the shock of the currency circle, many people have moved from the currency circle to the NFT circle. Some players said, "The currency circle is too difficult now, I saw an NFT page on Binance, and major platforms are also playing NFT, so come and learn.
What exactly is NFT, insiders and outsiders have different views. Many outsiders expressed their confusion, "Why spend money on a virtual collectible, what's the value of it?", "This thing is popular, isn't it just fake and speculation", and some people bluntly said, "This is money laundering? ?"
But in the eyes of insiders, this is the future. For example, Qingdian believes that NFT is "connecting with the future" and placing digital collectibles "in the home of the Metaverse". Another NFT gadget, Akon, also said, "I plan to hoard for a few years and wait for the domestic metaverse technology to be OK. I will open a collection store in it as a side business." This also makes a well-recognized joke in the NFT circle, "A cup of Milk tea money buys a future".
As for players from all walks of life entering the NFT, they also have their own abacus. For Qingdian, it is nothing more than wanting to collect it first. If the Metaverse really comes in the future, it can also be sold if there is a chance.
Second, the project crazy introduction
As NFTs enter the "window", not only players, but also all kinds of capital are pouring in frantically. "Starting in 2021, there will be more NFT-related entrepreneurial projects."
Big factories are also interested in this business, and Internet companies such as Alibaba, Tencent , and JD.com have made arrangements. In May 2021, Ali Auction launched a special NFT digital art event. In June, Alipay launched the "Ant Chain Fan Granule", and jointly launched 4 NFT payment code skins under the name of Dunhuang Art Research Institute and the domestic animation "Assassin Wu Liuqi". In the recent Alipay Collection Wufu event, Alipay's "Wufu Store" also provided the exchange of digital collectibles.
In August 2021, Tencent released the NFT trading app "Magic Core", and launched the NFT product "Limited Edition Thirteen Invitational Vinyl Record NFT".
In addition, in December 2021, JD.com launched the NFT issuance platform "Lingxi" based on the JD.com APP applet. Even Xiaohongshu launched the digital art platform R-SPACE in November 2021 and released dozens of digital collections.
In addition to major platforms, companies in seemingly unrelated industries, such as automobiles, alcohol, consumption, and banks, have also become popular. According to the data, following the release of 1,936 NFT collectibles by Budweiser in November 2021, news came out on January 28, 2022 that Budweiser launched a new NFT project and will issue 12,722 NFTs to consumers. Auchan Auto also released its first metaverse digital collection in collaboration with Magic Core.
3. Air vents or foam
For individual players, in addition to collecting, the myth of NFT making wealth is the most desirable, and there are many people who pin their hopes on this and want to make a fortune through NFT. The main way to make money is to buy at a low price and sell at a high price in the future.
On June 23, 2021, Alipay and Dunhuang Art Research Institute launched Dunhuang Feitian and Nine-color Deer payment code skin NFT. The exchange rule is 10 points + 9.9 yuan. On the same day, some users sold Dunhuang Feitian NFTs on Xianyu, the price ranged from a few hundred yuan to tens of thousands of yuan, and the highest price was 700,000 yuan.
"Currently, the two major platforms, Whale Scouting and Magic Nucleus, are prohibited from trading. But after 180 days of whale scouting, it can be transferred.
But in the wider space, NFTs are closely related to the hype. Now the hype in the currency circle is too much. "It was planned early in the morning, the issuer contacted a good person, hyped it together after the release, and then ran away after cutting the leeks. For example, 'Selfie Brother' just uploaded more than 900 selfies, Then foreign anchors buy them one by one, and then Amway fans take over. Finally, they cut the leeks and ran away."
The editor said it more thoroughly, "We can also fire it ourselves. Pull a team of eleven people, one person creates, publishes 100 copies, and the remaining ten people buy, and one person buys ten. Others see things. If you buy all of them, you will definitely follow the trend and buy them. When the time comes, we will increase the price and transfer them out, which will make money.”
NFT players all know that they are hyping, but they still keep going and have a lot of fun. "Because everyone feels that they won't be the last to take over, and they all feel that they can make a fortune." And in the eyes of players, the hype is not terrible, and the lack of enthusiasm is the most deadly.
“The core of it is hype and control of scarcity. For example , Bitcoin , the price can be pushed so high, the core reason is concentration and scarcity, many Bitcoins are concentrated in the hands of a few exchanges and individuals. If these exchanges or individuals Release it and conduct a large number of downstream transactions, and it will easily plummet. Under the logic of this hype, what everyone needs to ensure is that someone will take over. Therefore, it is even more necessary to maintain its popularity and scarcity.”
Whether or not the metaverse is a tangible future, the current metaverse, and all the concepts surrounding it, is more of a game of drumming and passing flowers.