Boost cultural tourism market confidence and stimulate consumption vitality

Spring is warm and flowers bloom. Siming District takes positive actions to promote the “internal circulation” of urban consumption. On the 28th, under the guidance of Siming District government and sponsored by Siming District Bureau of culture and tourism, the “Siming way” culture and tourism business consumption Festival and the activity of establishing night culture and tourism gathering area on Zhongshan Road were officially launched, focusing on promoting the city’s cultural and tourism consumption measures to benefit the people, tapping the potential of cultural and tourism shopping and enriching the cultural and tourism consumption industry, so as to further promote cultural and tourism consumption and create a cultural and tourism economic growth point.

Recently, the cultural and Tourism Department of Siming District has made concerted efforts in a series of policies and measures, from accelerating the implementation of policies to strengthening the relief of enterprises, so as to take practical actions to boost the confidence of the cultural and tourism market, stimulate consumption heat and boost the recovery of the industry, expand and strengthen the cultural and tourism economy and help our city cultivate and create an international consumption center city.

Innovating mode and cultivating cultural tourism consumption market

For the cultural tourism industry, the restart of consumption is the beginning of recovery. “Siming way” culture, tourism and business consumption Festival is a digital culture, tourism and business consumption promotion activity launched by Siming District Culture and Tourism Bureau and the hotel circle platform. It cooperates with the city’s culture, tourism and business industry to issue “Siming way” culture, tourism and business consumption cards to build a comprehensive consumption scene for culture, tourism, catering, entertainment, leisure and other fields.

Siming District Bureau of culture and tourism introduced that the consumption card of culture, tourism and business will be digitally enabled, through a series of combinations such as policy support to promote consumption, preferential interest transfer to promote consumption and innovative mode to promote consumption, coordinate the resources of culture, tourism and business, promote the integration of culture, tourism and commerce, create a good consumption environment in combination with industry linkage, regional promotion and digital interaction, release the consumption potential, benefit people’s life, attract traffic and promote the growth of nighttime consumption for Xiamen.

Cultural, tourism and business consumption cards have attracted the participation of more than 300 shops and stores in the city, including more than 20 popular scenic spots, more than 70 catering brands, playgrounds and five swimming pools, covering many popular business districts in the city. “This card is popular among the public. On the day of sale on April 20, the order volume exceeded 33982 sets within 24 hours, realizing a revenue of 10 million yuan.” Consumers can buy more than 299 yuan at more than 5 restaurants in the designated scenic spot, and can choose more than 20 restaurants at the same time.

In addition to consumers, there are businesses participating in the activities. Many businesses said that this card realizes the flow sharing of multiple formats, highlights the brand characteristics in a novel form, effectively helps enterprises store customers in advance and promotes the recovery of the industry. “The high efficiency of this activity and the awesome of the policy are enough to see the appeal of government enterprise interaction.” The person in charge of the operator of “Hulishan fort of cultural protection wonderful night” said that he hoped to take this opportunity to let more citizens and tourists experience different night show light and shadow tours and create a new business card for night tours in Xiamen.

“Stimulating consumption in the short term is not the goal. We will also extend the preferential scope of cultural tourism business consumption cards to the whole province and the whole country, cultivate new consumption concepts and habits of citizens and tourists, cultivate the cultural tourism consumption market in our city, and promote the resumption of work and production of the industry.” The relevant person in charge of Siming District Culture and Tourism Bureau said that as an important link in the series of activities of Siming tourism and business consumption Festival, the culture and tourism business consumption card is of great significance to activate the culture and tourism consumption market, drive the tourism consumption in Siming District and boost the confidence of the tourism market.

The activities of “Siming way” cultural, tourism and business consumption festival will gradually extend to the whole country, “Fujian will be driven by Xiamen and radiate the whole country from Fujian”, and cultural and tourism promotion activities will be gradually carried out in cities, provinces and the whole country in stages. While promoting consumption, expand the influence and scope of Xiamen urban consumer brand IP, and create a new benchmark for tourism consumption with regional characteristics.

Stimulate the new vitality of night cultural tourism consumption

At the launching ceremony yesterday, it was officially announced to launch Zhongshan Road to create a national night culture and tourism gathering area. Zhongshan road is a tourist commercial pedestrian street with profound cultural heritage, industrial agglomeration and prominent regional characteristics in Southern Fujian. In recent years, Zhongshan Road has also transformed and upgraded the former site of the General Chamber of Commerce of the pedestrian street and the business format of the people’s theater in the east section of the pedestrian street, transformed the clean building of Shuixian road and built a new overseas Chinese approval exhibition hall. A series of important nodes have been created to continuously enrich the connotation of the block, promote the integrated development of business, tourism and culture, and continuously improve the commercial energy level.

Previously, zengcuolong cultural and creative block has been rated as one of the first batch of national night cultural and tourism consumption gathering areas, which has become a portrayal of Siming District’s vigorous development of night culture and tourism economy in recent years. As the “May Day” holiday is approaching, in order to promote the recovery and development of the cultural tourism industry, activate the consumption potential of the cultural tourism market and maximize the vitality of the “festival economy”, Siming District Bureau of culture and tourism will hold the 2022 “blessing China, rising from Zhongshan” Zhongshan Road prosperous street activity on May 1 to publicize the cultural tourism and business attractions of Zhongshan Road through offline activities, tell the historical stories of streets and lanes and activate night consumption. At the same time, on the premise of advocating scientific and accurate epidemic prevention and control of cultural and tourism enterprises, launch characteristic products around the themes of local tourism, peripheral tourism and suburban tourism, and plan a series of cultural and tourism activities and cultural and tourism preferential measures to meet the needs of people for short-distance travel.

Next, Siming District will also cooperate with the 2022 “young at night” Xiamen night Tourism Festival, assist in the 2022 Xiamen spring and summer tide tourism life product press conference, the creation of the first batch of film and television tourism punch points, and cultivate new growth points of cultural tourism consumption through diversified activities.

A series of policies to relieve Enterprises

Since the beginning of spring, Siming District has studied and issued a series of measures to encourage travel agencies to expand their business, stabilize their posts and production, provide subsidies for tax returns, discount interest on loans, lease relief and other measures to help enterprises in response to the epidemic in the tourism, sports and entertainment industries, encourage the resumption of production, reduce financing costs, stimulate consumption growth, provide timely rain for enterprises, and solve difficulties for cultural and tourism enterprises through policy support and promoting consumption activities, Boost the recovery and development of cultural tourism. In order to further implement the urban two-level relief policies for the cultural and tourism industry, help cultural and tourism enterprises effectively respond to the impact of the epidemic, further strengthen policy interpretation and stabilize the basic development of the industry, Siming District Cultural and Tourism Bureau recently held a cultural and tourism policy briefing to publicize and interpret Siming District’s tourism and Exhibition relief support policies and various reward and subsidy policies and development directions of the cultural and tourism industry, and encourage cultural and tourism enterprises under its jurisdiction to actively apply for reward and subsidy policies. A series of actions sent a signal of benefiting and helping enterprises and restoring development.

Coming May Day