What is DeadFellaz: A Guide on the Ambitious NFT Brand and Collection
May 4th, 2022

Today we’d like to introduce you to a project that Concept Art House appreciates — DeadFellaz, an Ethereum-based collection of 10,000 NFTs (ERC-721) launching in August 2021. Co-founders are Betty, co-director of creative production agency and Psych, lead artist for the series, and Maddy Kenyon, lead 3D artist for the project.

The collection features over 300 randomly generated traits and attributes, including mouth, eyes, head, and body grades. Much of the project's popularity stems from the team's activities and pursuit of ambitious milestones, as well as a variety of celebrity DeadFellaz holders. Let's detail more about DeadFellaz below...

Acquisition of Decentraland Plots and the Related Halloween Events

The DeadFellaz project purchased 24 plots in the Decentraland metaverse. It opened the “Deadzone 13” on 29th October 2021, in Decentraland. Deadzone 13 can be accessed here by connecting an Ethereum wallet to the site. The zone is token-gated, which means that you must have at least one DeadFellaz NFT in the wallet to enter the plot.

The DeadFellaz team hosted a Halloween party in 2021 featuring the works of artists and musicians Jasmine Solano, Tim Baresko, and WUKI. The Deadzone 13 hosted another Halloween event with DJ Steve Aoki, during which the DJ performed an exclusive set for DeadFellaz and Aoki NFT holders.

Other Collections from the DeadFellaz Team

Following the Halloween event, 13 exclusive limited-edition NFTs, called Infected DeadFellaz, were airdropped in collaboration with 13 guest artists. The airdrops happened one set per day. For the Infected DeadFellaz collection, each guest artist created a 1/1 DeadFellaz inspired artwork. As of writing, the collection’s floor price is 0.95ETH.

In the 2021 Halloween season, the founder Betty dropped an NFT collection pack on the Nifty Gateway marketplace. The Betty Pop Horror collection featured nine artworks, each with 25 editions, that depicted Betty in horror-inspired style.

DeadFellaz Collaborations and Competitions

Several celebrities have bought pieces of the DeadFellaz collection, spurring hype and purchase frenzies. Elijah Wood bought DeadFellaz #9821 on September 28th,2021, and the trading activity of the project increased by 20%. The actor has two DeadFellaz in his wallet, one being a gift from the Twitter user ROMbrandt.

The DeadFellaz team collaborated with Cyber to create an immersive gallery; twenty gallery settings were given to the“Draw The Undead”contest winners, a DeadFellaz-insipred derivative art challenge. The jury included the well-known NFT artist Fvckrender.

Another milestone in 2021 was the song contest, Songs of the Dead, where the team asked the community to compose a song inspired by the collection. Bands Doksan and Pussy Riot were the juries. Musician Zaug’s submission won the contest, winning 3 ETH as a prize.

DeadFellaz also partnered with the AR company Jadu which creates NFT hoverboards for avatars. 5,555 hoverboards for the DeadFellaz were minted at 0.222ETH on 12th December 2021. All owners of the original DeadFellaz NFTs were eligible for the raffle.

Per rarity.tools data, the rarest DeadFellaz NFT is #1054. This peculiar NFT has purple fur, which only 2% of the whole collection has.

The Upcoming DeadFrenz Collection:

DeadFellaz announced a new NFT drop of “frenz” in 2022. These new characters will join DeadFellaz as loyal companions on their journey through the metaverse. There’ll be 13,000 DeadFrenz NFTs. Original DeadFellaz holders can mint one NFT per wallet for free. The owners of the DeadFellaz Infected series and the Betty Pop Horror packs will have the right to mint one NFT at a special price of 0.1ETH.

These three privileged groups will have 72 hours to mint. After that, the collection will open for public sale. Furthermore, holders of the original NFTs with the white sunglasses, blue stripes, and dark gray brand tee traits will receive an exclusive breed of DeadFrenz.

The Future of DeadFellaz

DeadFellaz emerged as one of the top up-and-coming projects to follow in 2021, and it received a significant bounceback in 2022 in terms of volume, attention, partnerships, and celebrity ownership, such as NFL wide receiver OBJ.

Not quite in the blue-chip realm of NFTs yet, DeadFellaz is positioned for plenty of upsides. With an incredibly active leadership team in pursuit of leveraging the many different things cryptocurrency offers, from DeFi to metaverse integrations. Concept Art House believes that DeadFellaz will have higher achievements in the near future and go further and further in the NFT field!

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