A new work has been added to Concept Art House's collection -- Yellow Cattleya in Bloom, by AnitaFajita, one of the representative works in the "orchid series".
AnitaFajita describes the original intention and theme of the work as: "My mother has always been a rock in my life. Especially after the pandemic began, she encouraged me to draw and do things I was passionate about to help me cope with depression. She is one of the most selfless and strong people I have ever had the privilege of having in my life. Her love of orchids is well known, so this series is a heartfelt dedication to her and her beautiful soul. I love her very much and I hope the collection reflects that."
In addition, AnitaFajita wanted each piece to reflect each specific orchid. The yellow cattelan was very saturated, so she wanted the piece to be equally vibrant.
In recent years, with the popularity of NFT, more and more NFT surprise art market. This technology and art "break the circle action", set off a collective carnival of digital artists, constantly refresh the transaction record price, but also created a round of wealth adventure games, making NFT art become a very popular business concept.
Unique, traceable, indivisible and tamper with, and decentralized, NFT is a natural fit for being closely tied to digital art, giving rise to a new art form -- crypto art. It will take more time to verify whether the so-called "breaking the circle action" can be established or not, as it is reflected in the different attitudes of the indigenous people as new technologies try to expand their territory on the art continent.
Before NFT, ordinary digital works were often hard to value because they were cheap to copy and difficult to trace. The emergence of NFT represents the evolution of a value carrier and constitutes a new asset form. So what do we get when we buy an NFT work?
Take Beeple's work as an example. After paying a large amount of money, buyers will receive a non-physical work with NFT delivered directly by Beeple, as well as an artist's encrypted signature that cannot be forged. Buyers can see the content in their digital wallets or trading platform accounts. Thus, NFT is not a work of art itself, but a certificate or credential of ownership.
The New Yorker makes a metaphor of the relationship: for art, NFT functions like a museum's attribution of art, giving it a proprietary stamp, and then continuing to circulate it freely on the Internet. As a digital asset, NFT is free of physical constraints and can be tied to any content, which can be "monetized" and linked up to form a string of hashes. The NFT artwork the buyer buys is not a mass-produced or downloadable image, but a string of hash codes -- proof of ownership of the image.
In the traditional perception, it is unthinkable for people to pay for an invisible, intangible and difficult-to-display "art code", but a number of sky-high auctions and the entry of elon Musk, Curry, Xu Jinglei and other stars objectively show that change has taken place.
Compared with digital art produced by mechanical reproduction, NFT art has the underlying logic of transaction value. The driving force behind the purchase behavior lies in its monetary and social identity attributes -- after buying an NFT art, you can publicly prove that it belongs to you, you can trade it, and you can find similar community. Of course, there's bragging rights -- ordinary people can download a digital painting for free, or make a crypto punk their avatar, but they only have access, not ownership.
As the financial attribute of crypto art is stronger than that of art, NFT art is building a "collection view" belonging to the digital world, and collectors who are keen on digital collections may gradually gather into a new community force.
Returning to the perspective of art, it is not difficult to observe some typical cryptographic works, they have common visual styles: cyberpunk, pixel style, symbolization and so on. Crypto art market opens up a cultural gathering place different from traditional art aesthetics, and new cultural system will breed new visual symbols.
So, will NFT reshape the standard of artistic beauty?
Objectively speaking, the NFT art events that have taken place are building a set of art aesthetic system belonging to the crypto world, but this aesthetic taste has not been fully accepted by the traditional contemporary art circle. Some see the style as avant-garde and futuristic, while others dismiss it as "visual symbol trash." It's too early to judge that NFT has created a new aesthetic model, more a reflection of an emerging culture or aesthetic genre in the digital world.
As AnitaFajita put it, be a freelance artist who paints whatever comes into your head. Hope everyone enjoys her works as much as she makes them!