On December 16, 2022, music fans could collect "HEEMS DRAKE OBAMA" infinite times for the following 48 hours, priced at .00911 eth.

make an offer for web3’s hardest diss track on the secondary market now.

the track sees @BIGBABYGANDHI accept the villain role as he attacks his former label head @HIMANSHU. but why? how we got here :

Gandhi was born in a hut in bangladesh and raised in the flushing, queens projects. by age 21, he’d blown up in the early 2010s blog era on Heems’ greedhead label, featured on every major rap publication, and defined indie rap in the process.

most rappers quit school to focus on rap. at the peak of his popularity, Gandhi quit rap to focus on school. He saw the industry abuses and exploitation and realized rap wouldn’t be a way out of poverty.

he got his pharmacy program grades back up that had slipped as he toured and performed throughout nyc, finished his pharmacy doctorate, and landed a 6 figure job in big pharma marketing.

now he has the leverage to make music he wants without the negativity needed for clicks and likes, and take what he's learned in the corporate world to better the culture of the underground.

in 2013, chibu suggested Gandhi put a bitcoin qr code on his bandcamp. despite having one of the all-time sellingest bandcamp catalogs, Gandhi made more from his music with crypto than he ever did thru traditional labels or platforms.

Gandhi has now joined forces with future modern as our Head of Creative Strategy, where he earns equity in the company and needn’t worry about piss poor spotify royalties. we put crypto in his wallet to speak truth the algorithm can’t suppress.

all this puts BBG in a unique position: he can afford to say things other rappers can’t. to some, the diss track might seem random, but Gandhi is constructing a clear narrative. he has no friends in the industry.

what we are seeing unfold in front of us has grown increasingly rare in this modern era of rap. we're watching a rapper who truly cares, owes no favors, and has no industry ties tell it like it is. what might seem negative to some comes with a positive message.

Gandhi is weaponizing his hate against an industry that doesn’t have enough heart to hate. the rapper/producer sat down in his Jamaica Ave co op between corporate meetings, made the beat, lyrics, and shot the video himself in his own neighborhood.

he put the video up on twitter, tagged and taunted heems, and added one last thought: “and I’m just getting started”. and we believe him: who can stop an independently funded rapper who’s cut all traditional industry ties and has nothing to lose?

collect “HEEMS DRAKE OBAMA” now, annd watch The Needle Drop’s review of the music video below: