TLDR: Fuse enables easy on-chain co-creation & attribution

Fuse allows creators to remix and build on top of other NFTs while programmatically attributing all the creators on-chain who have remixed content. If an NFT is sold, revenue flows to everyone who contributed to that piece of work. Think monetizable TikTok Open Verses/Duets

Those who create using Fuse are opting in to have their work be forever composable & remixable.

Each NFT contains the address of the creator who came before it as well as the base NFT + royalty parameters

This promotes permissionless remixing and co-creating while making sure that everyone who participated in the creation process has the opportunity to capture monetary upside - something that has not been unlocked before.

How the protocol works:

In simple terms, you can create an NFT off of someone else’s NFT and if the new NFT is sold, the base creator will receive the desired split automatically.

• When an NFT is published by a creator, the history/chain of NFTs that it’s remixed on gets attached to the NFT.
• If someone mints the new NFT, a fixed percentage of the mint price is transferred to each creator in the NFT’s chain
  • The base creator can also set royalties to be 0% (it is up to them on how they would like to monetize off of derivatives)
• When a secondary sale of the new NFT occurs:
  • The royalty percentage selected by the new NFT’s creator specifies the total amount distributed to all creators in the chain
  • That amount is distributed in the same proportions as the mint

Inspo:

TikTok.

TikTok Duets are a way for people to remix easily, meme, or duet off of each other. It’s a big way in which content is discovered/spread and even where new artists are discovered.

TikTok has rapidly grown to be one of the most heavily time-spent products primarily due to its “somewhat” permissionless & composable nature. Almost every TikTok combines video with music. When a creator posts on TikTok, they can choose if others can co-create or remix that content, which allows it to spread rapidly through the app.

The reason why this works so well on TikTok is that everything is fair game if a creator opts into having their content remixable. On TikTok you do not need to worry about copyright, using or remixing other people’s content on the app. TikTok has a library of music that is open to use and most videos are fair game as well.

Example #1

Don’t Text Me When You’re Drunk Open Verse Challenge

The “Don’t Text Me When You’re Drunk” open verse challenge by Stacey Ryan went viral on TikTok and resulted in a full song with another artist named Zai1k who dueted it (getting over 11M plays on Spotify). It even made its way onto Jimmy Fallon.

Example #2

Crypto Boy

A more recent example of this was the song “Crypto Boy” - originally started as a TikTok Open Verse that got remixed a bunch, picked up & distributed mostly by crypto Twitter, eventually selling as an NFT on sound.xyz for 86.4 ETH (One of sound’s largest NFT sales). However, on the way, there were a lot of derivates that helped proliferate the original, but there was no infrastructure in place to monetize their work.

Web3 seems primed for co-creation due to its inherent permissionless nature & the ease with which content can be attributed.

What if we could open this behavior in web3 and actually build rails for creators to easily collaborate and monetize that content

Our new contract will help codify and hopefully allow for more creativity on the new internet in the name of creation/fun.. and if there is monetary upside for creators then that is a bonus :)

The V1 below (shout out to Pat Junior, TK, and Alara for being the models on these screenshots):

Incentivising co-creation and composability goes beyond Music & Videos this is just the first use case for Fuse.

If you’d like to try this out you can DM us or fill out this form here