Guizhou Maotai renyin Lunar New Year of the tiger liquor.

Guests jointly unveil the mystery of Maotai Lunar New Year of the tiger wine.

Our reporter Li Xun Deng Gang

The year of the tiger is ushered in by the tiger amulet, and the year of the tiger welcomes tiger wine. On the afternoon of January 5, with five guests on the stage to place the tiger symbol on the launching platform, the “Xiaotian group” of renyin tiger year of Maotai Co., Ltd. finally appeared in the call of “Mao powder”.

“I believe that this bottle of high-quality wine with quality, brand, temperature and culture. This Yajian collection grade product with rich historical charm, excellent craftsmanship quality and high-end aesthetic value will be fragrant all over the world!”

Ding Xiongjun, Secretary of the Party committee and chairman of Maotai Group and chairman of Maotai Liquor Co., Ltd., who was also born in the year of the tiger, expressed his hopes and blessings for the year of the tiger Zodiac liquor in his speech with three sentences: “Maotai tiger, tiger and tiger live in style”, “King spirit, extraordinary air” and “to the future, you can catch up in the future”.

From the year of the horse in 2014 to the year of the tiger in 2022, the Maotai Zodiac has gone through nine years. As a Chinese Zodiac wine launched after 70 years of Maotai’s glory, it means that Maotai will stride forward towards a new journey of high quality and strong industry with a high-spirited attitude and sonorous and powerful steps.

Maotai Zodiac “five tigers” on the same stage

At 4:30 p.m., in the wonderful performance of the opening dance “tiger walking on a high hill”, the renyin lunar new year wine press conference of Guizhou Maotai Liquor Co., Ltd. with the theme of “renyin tiger roaring · bowing to benevolence” officially kicked off in Guiyang international ecological Conference Center.

At the press conference, Ding Xiongjun and Yin Huili, chairman of the education foundation of the Central University for Nationalities and doctoral supervisor, Ms. Peng Jing, the chief appraiser of Maotai, the national judge, Li Haowei, President of the Dealer Association of Guizhou Maotai and Liaoning Province, and Liao Lirong, the student representative of “Maotai · pillar of the country” jointly launched the listing and release ceremony of renyin Lunar New Year of the tiger liquor.

With the guests placing their respective tiger symbols in the groove on the launching platform, the “Zodiac group” of Maotai shares in the year of the tiger in renyin revealed its true appearance - the four brands of Maotai have launched five types of zodiac liquor in the year of the tiger, 53% vol500ml Guizhou Maotai liquor (year of the tiger in renyin) and 53% vol375ml respectively × 2 Guizhou Maotai liquor (year of the tiger), 53% vol500ml Maotai Prince liquor (year of the tiger), 53% vol2 5L Guizhou Daqu (year of the tiger) and 53% vol500ml Lai Mao wine (year of the tiger).

The main color of the Chinese Zodiac bottle of renyin in Maotai, Guizhou Province is the “wood” attribute of the five element Yin of the local branch. It adopts tourmaline green. Green is the color of life, symbolizing life and hope, implying vitality and prosperity. It is created with the main elements of the paintings of the king’s Qi by the famous painter Meng Xiangshun and the calligraphy works of the famous calligrapher Yan Fuchu. The tiger steps high on the hill, covers the four fields, and is inspiring and kind, Jiarui’s presentation.

The undulating texture of the bottle cap of Maotai Prince renyin Lunar New Year of the tiger is refined from the unique stripes of the tiger body. With the creative technique of reducing complexity to simplicity, it retains the unique visual language of the tiger and interprets the symbolic charm of the tiger. The overall shape of the bottle body continues the design of Maotai Prince Lunar New Year bottle, with Conglin green as the background color of the bottle body, The Chinese Academy of art is specially invited to draw the picture of the power of the tiger in the water. It has both spirit and shape and is vivid. It complements each other with tiger power yellow as the color matching. It means to show the respect of the prince and show the power of Yin tiger.

Guizhou Daqu renyin Lunar New Year of the tiger wine takes stone green as the background color and integrates with black tiger stripes. The fur texture is lifelike. The original hand-painted picture of tiger roaring and magpie welcoming the spring on the box body has the meaning of adding wings and beaming with joy. Fang Chuxiong was specially invited to elaborate the painting “tiger roar” and decorated with calligrapher Li Xiaojun’s calligraphy, which has great cultural taste, artistic charm and commemorative value.

Lai Mao renyin’s Lunar New Year of the tiger wine bottle is mainly made of “cyan” and matched with a gold cap to highlight the auspicious spirit. The front of the bottle is made of tiger head elements with a three-dimensional sense of modern sculpture, showing the domineering and king style of the tiger. The side of the color box is matched with the back of the bottle body. Wuxia, a well-known domestic artist and painter, is specially invited to create “auspicious tiger roaring auspicious auspiciousness” and send the auspicious wishes of the year of the tiger to renyin, highlighting the powerful and domineering spirit of thousands of people.

It is worth mentioning that the press conference has a sense of ceremony. The five guests participating in the launch ceremony are all tigers, representing the people born in the year of the tiger in the 1960s, 1970s, 1980s and 1990s. This special fate also adds a special significance to the release of Maotai renyin Lunar New Year of the tiger wine.

Culture and wine complement each other

The zodiac culture is a cultural treasure inherited from Chinese civilization for thousands of years. It is also a unique cultural symbol for every Chinese.

At the press conference on the same day, the organizers displayed eight kinds of Chinese Zodiac Maotai liquor at the entrance of Yingbin Avenue, attracting guests to watch and feel the ingenuity and quality behind cultural Maotai. Around the press conference, a large number of tiger pattern bronzes and lacquerware were also displayed, which complemented the displayed Chinese Zodiac Maotai wine and wrote a brilliant chapter of Chinese bronze culture, lacquerware culture and wine culture, of which Maotai wine culture is one of the most colorful.

The tiger culture, tiger head shoes, mud tiger, and so on, the China Folk tiger culture exhibition at the conference site vividly reflects the simple and beautiful wishes of tiger, and explains the characteristics of the Moutai liquor, the modern Baijiu culture and traditional culture.

This is not only a simple press conference, but also a gluttonous feast integrating culture and wine. The organizer specially invited Chen Lihua, former vice president of the Palace Museum, to explain the tiger culture of the Chinese Zodiac to the guests.

“The Chinese zodiac is a beautiful and auspicious gift given to people by the world, in which the tiger is a symbol of glory and vitality and has the deep cultural implication of guarding and praying. Since ancient times, people like to wear clothes and accessories with the image of the tiger for their children.” Chen Lihua said that the innovation of Moutai Zodiac wine has given the added value of Baijiu culture, so that Moutai has more value of collection, cultural value and commemorative significance. It is also the promotion of traditional wine culture and the promotion of modern wine culture.

Chen Lihua also specially introduced the cultural relics related to the “tiger” from the vast collection of the Forbidden City, such as the bronze tiger of the Western Zhou Dynasty, the tiger tile of the Han Dynasty, the picture axis of Hongnong crossing the tiger by Zhu Duan of the Ming Dynasty, the red gauze embroidered cloud pattern Flying Tiger flag of the Qing Dynasty, and described the history and legend behind the handed down cultural relics, which fascinated the audience.

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