Project Description:
Nike and RTFKT’s CloneX NFT collection consists of 20,000 3D avatar NFTs called “Clones” designed with a specific focus in mind. The collection was designed to encourage interactions among the metaverse and was published on the Ethereum Blockchain in November, 2021.
Team Introduction:
a. Fashion Brands–RTFKT: RTFKT had already made an impressive name for itself in the nonfungible token space by the time it unveiled its CloneX NFTs. The firm, launched in 2020, is a sector-leading creative NFT studio. Particularly, RTFKT leverages world-class designs, game engines, and AR to develop one-of-a-kind digital assets. RTKFT established itself last year, selling $3.1 million worth of its NFT sneakers in February. After that, CloneX became the most notable producer of nonfungible token wearables in the budding space. RTFKT became a hit such that Nike went on to buy it.
b. Famous Artists– Takashi Murakami: Takashi Murakami is an iconic Japanese modern artist. Even for the people that do not know this artist by name, there is a considerable chance that they are exposed to the artist’s legendary work; whether via his globally recognizable ‘Flowers’ motif, or through one of his high-profile collabos. To list a few of the names Murakami has worked with before CloneX, there are Vogue, Kanye West, Louis Vuitton, and Pharrell Williams.
The Backstory: To sum everything up, within the world of the nonfungible token, CLONE X Corp is a firm launched by 3 aliens that travel to earth to accelerate human evolution.
They planned to transfer human consciousness into clone forms, to develop the ultimate metaverse. As part of that story, digital avatars are designed to replace people’s physical bodies. Apart from these new identities being entirely customizable, CloneX avatars also let humans travel across the universe, expanding humanity into the cosmos.
Reason for Success: Given the status of the established artist and the hot NFT upstarts, this creative team behind the CloneX NFTs was a major recipe for immediate success.
On the other hand, two weeks of the public sale, Nike announced that it had acquired Web3 content developer RTFKT Studios, the news went right under the noses of the sneaker and apparel brand’s most die-hard fans and the price started rapidly growing.
Official Links:
Website: https://rtfkt.com/
Opensea: https://opensea.io/collection/clonex
Twitter: https://twitter.com/RTFKT
Discord: https://discord.com/invite/rtfkt
Related Prices (as of posting): Total volume 236K; ETH floor price 8.8 ETH; holders 9.6K;