As a strategic partner of China Game Industry Research Institute, which is in charge of China audio visual and Digital Publishing Association, Gamma data released the game industry report from January to March 2022.
Data display,
In 2022q1, the actual sales revenue of China’s game market was 79.474 billion yuan, an increase of 10.08% month on month and 3.17% year-on-year, lower than the year-on-year growth rate in the same period of 2021.
In 2022q1, the actual sales revenue of China’s mobile game market was 60.432 billion yuan, an increase of 9.28% month on month and 2.72% year-on-year, lower than the year-on-year growth rate in the same period in 2021.
The actual sales revenue of China’s independently developed games in overseas markets was US $4.554 billion, down 0.54% month on month.
Among the top 50 mobile games of flowing water, the flowing water of the fishing game “fishing battle” has increased significantly.
The number of discontinued products decreased month on month, of which nearly half are products that have been in operation for 5 years or more.
Four super casual games entered the list, and the proportion of downloads decreased, but the absolute value increased
Gamma data “game industry report” from 1 to March 2022 (official account: Game Industry Report) shows that in 2022 1 to March, the actual sales revenue of China’s gaming market was 79 billion 474 million yuan, a growth of 10.08%, an increase of 3.17% over the same period last year, lower than the same period last year.
Data source: China Game Industry Research Institute & Gamma data (CNG)
Data source: China Game Industry Research Institute & Gamma data (CNG)
From January to march in 2022, the actual sales revenue of China’s client game market reached 15.493 billion yuan, with a month on month and year-on-year growth. Among them, the month on month growth is mainly affected by the promotion of spring festival activities and the promotion of payment; The year-on-year growth was due to the long-term operation of head products such as dream journey to the West and crossing the line of fire.
Data source: China Game Industry Research Institute & Gamma data (CNG)
Data source: China Game Industry Research Institute & Gamma data (CNG)
From January to March 2022, the actual sales revenue of China’s web game market was 1.361 billion yuan, down 2.63% month on month. Compared with the previous quarter, the opening volume of web games decreased, but the decline was small, and the web game market gradually stabilized.
Data source: China Game Industry Research Institute & Gamma data (CNG)
From January to March 2022, the actual sales revenue of China’s mobile game market was 60.432 billion yuan, an increase of 9.28% month on month and 2.72% year-on-year, lower than the year-on-year growth rate in the same period of 2021. The main reasons for the growth are: on the one hand, long-term products such as “original God” and “dream journey to the west” bring water increment; On the other hand, Xinyou’s “civilization and conquest” and other products bring increment. However, the increment of Xinyou is less than that of the same period last year, and the year-on-year growth rate is lower than that of the same period last year.
Data source: China Game Industry Research Institute & Gamma data (CNG)
Data source: China Game Industry Research Institute & Gamma data (CNG)
From January to March 2022, the actual sales revenue of China’s independently developed games in overseas markets was US $4.554 billion, down 0.54% month on month, basically the same as that of the previous quarter. The main reason is that the new products do not bring large increment.
Data source: China Game Industry Research Institute & Gamma data (CNG)
From January to March, the original God has been updated and launched new activities every month, driving revenue growth. In version 2.4, the character plot PV of the character yunpansy has been played more than 5 million times on youtube, which has played a role in the dissemination of traditional culture.
The “eternal night Star God” also has a monthly update in 1 to March, and is in TOP10 in the iOS bestseller list of China’s Taiwan province.
The ranking of King’s choice in the US IOS best seller list from January to March showed an upward trend.
“Miracle Mu: authentic sequel” not only invited the power train to make the theme song for it, but also launched the “twin spokesperson” to promote the game.
“Taoist temple” launched the spring festival activity at the end of January. The Spring Festival limited the appearance of suits, recharge rewards and other benefits to improve the player experience and drive revenue growth.
Note: the market monitoring of Gamma data is in key areas such as the US, Japan, Korea, Hongkong, China and Taiwan China.
Data source: Gamma data (CNG)
From January to March 2022, in the top 10 of the flow calculation list of Gamma data mobile games, game types showed diversified distribution, including 7 types. Tencent products accounted for 50%, shooting and MoBa accounted for two respectively, and the other was self-propelled chess. Only one new tour - 4399 company’s strategic product “civilization and conquest” entered the list.
Note: the top 10 mobile games are among the top 10 products in the flow calculation list of Gamma data mobile games. Gamma data mobile game flow calculation list is the product flow ranking within the statistical cycle calculated by Gamma data (CNG) through research, consulting financial reports, monitoring list, building models and other methods. The product flow is the total flow before IOS, Android and prison break, excluding the flow of overseas markets. The data is for reference only, the same below.
Data source: Gamma data (CNG)
From January to march of 2022, MMORPG / ARPG had the highest share of streaming in the top 50 mobile games, but the share of streaming decreased the most compared with the same period last year, mainly because the number of high streaming products was lower than that in the same period last year. The share of cards increased compared with the same period last year, mainly due to the flow performance of products such as Harry Potter: Magic awakening and Douluo continent: duel between soul masters; The increase of water share of fishing game is mainly due to the water performance of tuyou game “fishing battle”; In addition, the share of MoBa, strategy (including SLG) and chess and cards increased.
Data source: Gamma data (c)