The creator economy is an ecosystem of creators, including influencers, artists, models, and celebrities who don’t rely on traditional funding methods anymore. NFTs in the creator economy is a digital container that holds unique content or artifacts that have high demand among a specific audience. In the creator economy, influencers play a crucial role. Let’s find out why they are important for the NFT and creator ecosystem, how NFTs help the influencers, and some really popular NFT influencers.

Why are influencers important?

Influencers, one of the most prominent figures because of their social capital, are more and more advocating the world of NFTs to the general public. Not just considering the tech influencers but the lifestyle influencers as well who have been actively searching for a distinctive way of diversifying their creator economy show interest in the NFT wave.

Influencers can monetize their content, art, or their influence using NFTs as a medium to build communities to create digital assets. NFTs are fuelling the next generation of creator economy by empowering creators to have a secured paywall.

How do NFTs help influencers?

The two significant aspects that an influencer needs to cover are to monetize their content and diversify their engagement on the social media platforms, engagement in NFTs helps them with both goals. With the advent of NFTs, brands and influencers have a new way to collaborate and strategize in a never-before influencer marketing campaign. This latest gateway of corroboration between brands and creators helps them expand their content value and monetize their creativity effectively.

NFTs and the creator economy

The term ‘creator economy’ is rather new in the economic lingo. It is a new financial stream where the content creator can directly engage with the audience to monetize their content skipping through the conventional middle man like studios, big corporations, and media houses. This streamlined way of financing has brought forward many notable creators, especially during the lockdown.

The rise of the creator economy has encouraged creators from around the world to take the dynamic of talent recognition into their own hands and reach out to their audience directly. This way the creators are in charge of the content they put forward and can direct their own narratives. The most effective enablers of the third critical change have been technology and the social media boom.

Since it applies to both digital and physical assets, the promise of transparency and authenticity of ownership, together with the openness and flexibility to monetize art, is unlike anything creators have ever encountered. NFT platforms are essential in order to narrow the gap between blockchain technology and the larger creator economy. By allowing fans to legally "possess" the art of their choice, these platforms also contribute to the democratization of art ownership. With such profound gains, NFTs are redefining the creator economy.

Some famous NFT influencers to follow

Snoop Dogg

Known for: SnoopVerse, Decentral Eyes Dogg NFTs

GMoney

Known for: Delphi INFINFT, CryptoPunk 8219

EllioTrades

Known for: SuperFarmDAO

Richerd.eth

Known for: Rejection of offer on CrytpoPunk 6046

Artchick

Known for:  Female NFT Collector

GaryVee

Known for: VeeFriends

Ty Smith

Known for: Coinbound, NFT Lately

Kenn Bosak

Known for: NFT4SALE

Yam Karkai

Known for: World of Women NFT Collection

Pranksy

Known for: NFTBoxes project

Final thoughts

The lines separating the real and virtual worlds are rapidly blurring in our time. With the growing popularity of the metaverse, cryptocurrencies, and digital collectibles, NFTs provide a suitable environment for new-age artists that is advantageous to them and the collectors. More dramatic changes are anticipated in the near future, particularly in the financial sector of this emerging hybrid creator economy