With the recovery of domestic macro-economy and the rapid development of urbanization, Chow Tai Fook has insight into the market development trend, formulated the channel sinking strategy and launched the new town plan. In order to rapidly expand the market, the group began to implement the “provincial agent policy” in May 2019: that is, the provincial agent of Chow Tai Fook new town project. Authorized by the brand, develop Chow Tai Fook franchise stores in some areas of designated provinces (not nationwide) according to the unified management system and process standards of Chow Tai Fook.

On September 27, 2019, Chow Tai Fook held the “authorized conference of Chow Tai Fook’s franchised agents in designated areas of Jiangxi Province” in Nanchang, Jiangxi Province, authorizing “Nanchang Shenbao Jewelry Co., Ltd.” to become the franchised agent of Chow Tai Fook’s new town project in designated areas of Jiangxi Province. In the future, the two sides will work together to further tap the market consumption potential, jointly speed up the market layout and deepen the market share of Chow Tai Fook new town.

Before the meeting, Mr. Chen Shichang, executive director of Chow Tai Fook jewelry group, said in an interview that to become a franchise agent in the designated area of Chow Tai Fook, you need to have rich local resources, including experience in retail or wholesale business, sound financial situation, legal and compliant operation, compliance and familiarity with local regulations. Turning to the future development plan, Mr. Chen Shichang said that China has a vast territory and abundant resources, and all regions have local characteristics. In particular, more secondary cities (such as new towns in the fifth tier or below) have long-term development potential. Opening the provincial agent (franchise agent) model will help to improve the market share of the group and brand, continue to maintain the advantages of leading jewelry groups, and I believe there will be considerable development space in new towns in the future.

Speech by Mr. Chen Shichang, executive director of Chow Tai Fook jewelry group

Speech by Mr. Wan Guoquan, chairman of Nanchang Shenbao Jewelry Co., Ltd

Ms. Shang Ting, manager of the Administration Department of Chow Tai Fook New Town District, shared the development history and corporate culture of Chow Tai Fook brand and recommended the policies of Chow Tai Fook new town project.

Mr. He Wei, general manager of Nanchang Shenbao Jewelry Co., Ltd., shared the development and consumption trend of county-level market in Jiangxi Province and the development layout of county-level market in the next three years.

At the event site, Mr. Chen Shichang, executive director of Chow Tai Fook jewelry group, and Ms. Hu Huijun, general manager of Chow Tai Fook Xincheng District (first from the left), awarded the medals to Mr. Wan Guoquan, chairman of Nanchang Shenbao Jewelry Co., Ltd. and Mr. Xu Bin, director of Nanchang Shenbao jewelry Co., Ltd. (first from the right). Then the guests completed the launching ceremony together, which symbolized the win-win cooperation between the two sides and the glorious opening!

In its 90th anniversary, Chow Tai Fook, with the concept of “transmission, creation and sharing”, explores and inherits traditional crafts, takes innovation and creation as the development power of the brand, and leads the jewelry industry. Inheritance, innovation and resonance with the times are the source of strength for this brand with a history of nearly 100 years to maintain its vitality and charm. Thousands of counties and thousands of stores, there is always a Chow Tai Fook open beside you. New towns, new opportunities, with you, we are more wonderful, and the activities are completed successfully!