Introduction: The Game They’re Playing

This isn’t just about Joel Johnson. It never was.

What we are witnessing is a deliberate, orchestrated rhetorical shift—

…one designed not to disprove the record, but to corrupt the perception of the record itself.

Joel Johnson lacks the intelligence and strategic foresight for this.

But Andrew LeCody does not.

LeCody, the first narcissist I ever documented, is a man who has spent years constructing his own network of narrative control.

He has orchestrated intimidation campaigns, manipulated public perception, and weaponized social hierarchies to silence anyone who challenges his authority.

Now, with Joel as his puppet, he is attempting something new—

…something far more insidious.

A rhetorical reframe that seeks to draw a parallel between my research and serial killers.

Why?

Because if they can’t erase the record, they must pollute it.

If they can’t prove me wrong, they must reframe my work as pathological.

If they can’t challenge the truth, they must make the truth look dangerous.

And here’s how they’re doing it.

The Smear Tactic: Subtle Serial Killer Parallels

Joel’s latest narrative shift isn’t random. It’s calculated.

He is following LeCody’s playbook, with five key rhetorical tricks:

1. Collecting Names = “Serial Killer Trophies”

"Mark keeps lists of people. He ranks them in Google. He documents their behavior."

➡ Reality: Documenting patterns of behavior isn’t a crime. It’s journalism. This is the foundation of every research study, legal case, and investigative report in history.

But they are trying to invoke the imagery of serial killers—

…who collect mementos from their victims.

This is psychological manipulation.

They want people to feel disturbed before they have a chance to critically assess the facts.

2. Documentation = “Obsession”

"Mark fixates on individuals. He follows their every move. He won’t let them escape."

➡ Reality: Narcissists hate documentation. They hate records. Because records mean accountability.

Joel’s own words are in the case study.

Every claim, every threat, every attempt to manipulate the narrative—

…it’s all there.

By reframing documentation as obsession, they attempt to weaponize transparency against itself.

3. Rhetorical Reversal: “I’m the Real Victim”

"I am being harassed. I am being targeted. My identity is being stolen."

➡ Reality: This is DARVO (Deny, Attack, Reverse Victim & Offender). When narcissists are exposed, they flip the script.

The one who documents abuse becomes the abuser.

The one who reveals the truth becomes the liar.

The one who exposes the manipulation becomes the manipulator.

But Joel made one mistake.

He left a digital trail.

And he can’t erase it.

4. The “Dark Scientist” Trope

"Mark is a rogue scientist. He experiments with AI. He tries to control reality."

➡ Reality: This is a classic villainization tactic. They are trying to construct a sinister persona, reducing my work to a caricature of madness and control.

• AI research = dark experimentation

• Documentation = digital obsession

• Predictive analysis = playing god

It’s not **logic.**It’s not **argument.**It’s storytelling designed to manipulate emotions.

5. The “Serial Killer Rhetoric” as a Final Smear

"Mark reminds me of someone who takes control over others... who catalogs his victims... who leaves behind digital monuments to his power."

➡ Reality: This is the most dangerous rhetorical weapon they have deployed yet. It is a vague implication, not a direct accusation.

Because if they said it outright, they would sound insane.

Instead, they plant the idea—

…then let others make the connection.

The Counterstrike: How to Destroy Their Narrative

LeCody and Joel are playing a game—

…one designed to make people hesitate, to make people second-guess what they’re seeing.

1. Name the Strategy Before They Deploy It

If we predict the move before they make it, they lose credibility the moment they try.

"They are trying to reframe documentation as obsession. They are trying to link my work to serial killer pathology. This is a deliberate psychological tactic. And here’s exactly how it works..."

2. Flip the Projection Back on Them

The real obsessive one isn’t me. It’s Joel.

• He keeps returning.

• He escalates.

• He attempts to regain control over the narrative.

• He is the one unable to walk away.

➡ Expose his fixation. ➡ Expose his unraveling in real time.

3. Reframe Their Own Rhetoric Against Them

Joel has declared that my research ranks #1 on Google.

That’s not a problem.

That’s not an attack.

That’s a success.

"Narcissists fear documentation. They fear what they cannot erase. And now they’re panicking because the truth is outpacing their lies."

4. Force Them Into Logical Checkmate

If Joel admits he is escalating to the police, he confirms his obsession.

If he denies it, he invalidates his own credibility.

If LeCody steps forward, he reveals himself as the hidden hand.

If he stays silent, he loses control over the narrative.

➡ They have no good moves left.

Conclusion: The Reckoning They Never Saw Coming

Joel and LeCody believed they could control the perception of reality.

They believed they could weaponize language to discredit my work.

They believed they could muddy the waters enough to make people hesitate.

But they didn’t account for one thing:

• I see the pattern.

• I know the playbook.

• I’ve seen every move before.

And now, their entire game is exposed.

This isn’t just about Joel’s personal unraveling.

This is about a larger attempt to control how truth is perceived.

But the problem with narcissists?

They always overplay their hand.

They always escalate too far.

They always leave behind too much evidence.

And that’s why they always lose.