7 - To Catch Lightning in a Bottle

The emergence of artificial intelligence has been nothing short of a tempest, sweeping through every facet of our lives and uprooting traditional ways of thinking, creating, and communicating. In many ways, AI is like a storm – a force of nature with the potential to both destroy and create. However, while the storm’s power can be overwhelming, I believe we have a particular set of technologies currently being developed in tandem that bear the promise of capturing all of this raw power in a container we can grasp.

Sure, Machine Learning and Deep Learning hold the power to change the world around us, unlike anything we’ve ever seen before. But while AI can be a potent tool, it is essential to recognize that it is only one piece of the puzzle. Much like the printing press could’ve easily been a useless invention without the collective energies of thousands of writers and visionaries looking to spread their word across the land, the incarnation of our collected data holds minor to no power unless there’s a way for us to harness it. In the evolving landscape of creation, the emergent Web3 technologies stand as the balancing and liberating force against AI’s immense influence. Together, AI and Web3 can form a symbiosis that will shape the future of creativity in ways we can only begin to imagine.

Web3 can be likened to catching a storm in a bottle, enabling us to channel AI’s immense power and use it to our advantage. By embracing decentralized systems, data tokenization, and the fantastic suite of creator-focused applications that lead the non-speculative crypto space, we can leverage the capabilities of AI while mitigating its destructive potential. Web3 provides a structure that supports and contains the whirlwind of AI and transforms it into a tool for creative expression, innovation, and empowerment.

This delicate act of balancing power requires us to reconsider how we approach the digital landscape. By placing control back into the hands of creators, Web3 technologies enable us to protect our ideas and creative freedoms. It’s a new paradigm in which we can dictate the terms of engagement, attributing value and ownership to our work while benefiting from AI’s boundless potential.

However, capturing the storm is a challenging feat. It requires a collective effort from creators, technologists, and visionaries to ensure that the harmonious union of AI and Web3 shapes the future of the creative process. As we navigate this uncharted territory, we must remain steadfast in our commitment to preserving the integrity of the creative process and fostering a sense of community and collaboration.

In the end, harnessing the storm of AI and channeling its power through the prism of Web3 is an opportunity to redefine our creative landscape. It’s a chance to break free from the limitations of traditional systems and unlock new possibilities for artistic expression, innovation, and personal growth. By embracing the transformative potential of these technologies, we stand at the precipice of a new era where the creative spirit can soar, unbridled and unbound, into a future of unimaginable potential.

Picture a world where the open distribution of computing power, the tokenization of data, and the countless creator use cases enabled by Web3 technologies make it possible for everyone to have their voice heard, their art seen, and their ideas shared. It is a world where cryptographic proof and open, immutable databases become the guiding lights that tame AI and ensure a harmonious and equitable future for creators and consumers alike.

As we explore the Web3 era, we’ll delve into the dawn of a new age of digital interconnectivity that serves as the perfect counterpart to the ever-expanding capabilities of artificial intelligence. By embracing the decentralized nature of Web3 technologies, we empower creators to reclaim ownership, attribution, and collaboration in their creative process.

Depending on how far this book stretches down the line, you may believe that crypto is nothing but a mountain of ponzi schemes and made-up currencies. I invite you to join me in exploring the vast potential of these technologies and how they can reshape the creative process, unlocking new possibilities for artistic expression and innovation. I was like you up until recently, a technologist that scoffed at the idea of p2p money being the key to taming the existential crisis AI represents. And yet, here we are.

Throughout the history of technology, the term “token” has been used to describe various concepts, often bearing little resemblance to one another. Still, one particular incarnation of the token within the realm of Web3 holds a special significance. The tokens at the heart of Web3 are unique in that they embody the principle of user control – an essential element in the future of AI and decentralized technologies.

In data processing, tokenization acts as a foundation by transforming sequences of text or data points into distinct units, aptly called tokens. This technique shines exceptionally bright in natural language processing (NLP) and text analytics, where tokenization breaks down sentences into individual words or phrases. The result is a streamlined and precise analysis of information.

Cookies, the privacy-conscious user’s nightmare; also serve as tokens, symbolizing a user’s online activity like a virtual footprint. These minuscule data fragments, nestled on a user’s device, are generated by websites to monitor browsing behavior, preferences, and authentication status. In this scenario, tokens—or cookies—operate as unique identifiers, empowering websites to recall user preferences, customize experiences, and maintain uninterrupted connections throughout browsing sessions. While cookies may occasionally spark privacy debates, they indisputably remain critical in modern web navigation and user experience.

In the context of Web3, tokens represent digital assets with intrinsic value, often used as a means of exchange or a store of value within a particular ecosystem. However, these tokens go beyond mere financial instruments; they are the vessels that empower users to take control of their digital identities, assets, and creative output.

By allowing users to dictate the terms of their engagement, Web3 tokens provide a level of autonomy and ownership that was previously unattainable in the centralized digital landscape. This newfound sense of control is a crucial factor in ensuring that AI and Web3 technologies develop in a manner that is ethically sound, transparent, and ultimately beneficial to all.

And that’s exactly where I’d like to turn your focus when I refer to the term “Token” from now on, towards user control and its importance in shaping the future of the creative process. Web3 tokens represent a paradigm shift, anchoring AI’s immense power within the foundations of a decentralized, user-centric digital world.

This concept of user control, embedded within the very fabric of Web3 tokens, sets them apart from their tech counterparts. By granting users the ability to assert their creative rights, protect their intellectual property, and collaborate without the constraints of centralized platforms, Web3 tokens become the pivotal point in a new era of digital empowerment and creative freedom.

The fusion of AI and Web3 technologies, bound together by the ethos of user control, presents a unique opportunity to revolutionize the creative landscape. As we embark on this journey, it is essential to recognize the significance of Web3 tokens and their role in shaping a future where creativity and innovation can flourish, unfettered by the limitations of the past.


In the previous chapter, we delved into the perils of AI remaining nestled in the tight grasp of powerful corporations. This reality amplifies the urgency to shift paradigms toward decentralization. But, as we embark on this transformative journey, it becomes increasingly evident that cryptography is the only foundation that can help us achieve genuine decentralization. Any alternative to this approach exposes the network to heightened fragility and a predisposition toward bias.

The decentralization of AI, achieved through cryptographic means, paves the way for a more equitable, transparent, and secure future. It disrupts the monopoly of a select few over AI’s capabilities and ushers in a new era of open and collaborative development. In this new landscape, the exchange of ideas, resources, and innovations is no longer constrained by the invisible barriers erected by corporate agendas.

The “Web3” family of technologies has emerged as the avant-garde of this decentralized revolution, utilizing cryptographic protocols to ensure the security and integrity of data, transactions, and interactions. These breakthroughs lay the foundation for a more resilient and inclusive ecosystem where AI, unshackled from the clutches of centralized control, can flourish and benefit all of humanity.

We are witnessing the potential for collaboration and shared ownership redefined on the backs of a new generation of creators who will never have to bow down to prohibitive contracts besides the smart contracts that underpin this technological revolution.

Stakeholders are no longer mere bystanders but active participants in shaping the trajectory of AI’s evolution. By embracing the power of decentralization, we stand poised to create a future where AI serves as an ally to human creativity and innovation rather than a threat to be feared and controlled.

Crypto, without the monetary connotation, is the linchpin of a genuinely decentralized future, providing the robust security and resilience required to withstand the myriad challenges posed by regulatory and societal pressures. With it, alternative approaches to distributed data and computing can stay manageable.

Consider the fragility of trust-based networks. At first, a distributed data network relying solely on trust and goodwill among its participants might work. However, maintaining trust becomes increasingly difficult as the network expands and new participants join. Furthermore, as regulatory bodies scrutinize the network’s activities or societal pressures mount, the reliance on trust can quickly become a liability. Bad actors may exploit this vulnerability to manipulate or compromise the network, leading to its eventual collapse.

Another approach to distributed data and computing could be a centrally controlled network that aims to provide some level of decentralization, as many blockchain corporations have attempted. In this case, a single entity oversees the network’s operations, making decisions on behalf of its participants. While this arrangement may offer some advantages in terms of efficiency and control, it is inherently vulnerable to external pressures and the biases of the central authority. In times of crisis or upheaval, the foremost authority may capitulate to regulatory demands or societal pressure, effectively dismantling the network’s decentralized nature.

In contrast, the solutions that stick to the crypto ethos provide a solid foundation for decentralization that can withstand such pressures. By embedding security and trust within the very fabric of the network, cryptography ensures that no single point of failure exists. This resilience is crucial for preserving the network’s decentralized nature and empowering individuals to take control of their data and computing resources. Ultimately, using cryptography in decentralized networks is essential for navigating our digital world’s complex and ever-evolving landscape.

The battle for user data and online privacy we are currently experiencing can be traced back to the prophetic voices of the cypherpunks. This group of privacy activists, programmers, and cryptographers foresaw the challenges ahead in the digital realm and sought to defend the rights of individuals in cyberspace. Through seminal works such as “A Declaration of the Independence of Cyberspace” by John Perry Barlow and “The Crypto Anarchist Manifesto” by Timothy C. May, the cypherpunks laid the groundwork for the ongoing struggle to protect user data and maintain individual autonomy.

*“The State will, of course, try to slow or halt the spread of this technology, citing national security concerns, use of the technology by drug dealers and tax evaders, and fears of societal disintegration. Many of these concerns will be valid; crypto anarchy will allow national secrets to be traded freely and will allow illicit and stolen materials to be traded. An anonymous computerized market will even make possible abhorrent markets for assassinations and extortion. Various criminal and foreign elements will be active users of CryptoNet. But this will not halt the spread of crypto anarchy. "

- Timothy C May, 1992*

I used to hold the cypherpunks in awe, marveling at their ability to predict the future with such clarity and precision. I longed to possess that level of insight, to see the coming challenges and opportunities as they did. Their prescient views on privacy, decentralization, and digital autonomy seemed almost prophetic as if they had peered into the future and brought back a warning for us all.

However, as I delved deeper into their writings and the context in which they emerged, I came to a profound realization: the cypherpunks didn’t predict the future; they experienced the first skirmishes of the war for user data that we are all now living through. They were astute observers and active participants in the early days of the digital revolution, witnessing firsthand the potential dangers and pitfalls that lay ahead.

The modern manifestations of their concerns are now all too familiar: the Cambridge Analytica scandal, where personal data was weaponized for political gain; the increasing regulatory pressure on cryptocurrency and decentralized technologies, as governments grapple with the implications of a decentralized financial system; and the dismissal of digital ownership by some who mock the idea of valuing something that is “not tangible.”

These events and attitudes are striking echoes of the cypherpunks’ early warnings. They foresaw a world where personal information would become a commodity to be traded, manipulated, and exploited. They recognized the importance of cryptography as a tool for individuals to protect their privacy and maintain control of their digital lives.

The cypherpunks did not have a crystal ball; they observed and participated in the digital revolution’s early stages, watching the seeds sowing for the challenges we face today. They were the proverbial canaries in the coal mine, alerting us to the dangers that lurked in the shadows of our ever-expanding digital world.

It is now up to us to heed their warnings and learn from their experiences. By understanding and embracing their vision for a decentralized, user-centric digital landscape, we can work together to build a future that truly empowers individuals and safeguards our digital lives.

The cypherpunks recognized that the rapid expansion of the internet and digital technology would bring with it the erosion of privacy and the centralization of power. They understood that the only way to counter these threats was through developing and adopting trustless and immutable solutions that would enable individuals to take control of their digital lives.

We would do well to remember the lessons and wisdom of the cypherpunks. Their vision, passion, and commitment to user-centric technology have laid the foundation for the ongoing fight for privacy, decentralization, and true independence in cyberspace. By embracing their spirit and building on their ideas, we can continue to shape a future where individuals, not corporations or governments, hold the keys to their digital lives.


In the Web3 era, ownership and attribution are being radically transformed. Decentralized technologies and cryptographic methods pave the way for a more equitable distribution of value and power, empowering individuals to reclaim control over their digital assets and identities. With its ability to create tokens, blockchain technology has opened up a world of possibilities for artists and creators. It allows them to establish provable ownership, receive fair compensation for their work, and even create new artistic expression and collaboration forms.

Issues of control, censorship, and profit extraction have long plagued the traditional model of centralized platforms and intermediaries. These platforms often dictate the terms of engagement, taking a significant cut of the profits while leaving creators with little autonomy or bargaining power. In stark contrast, Web3 technologies enable users to interact with each other directly, fostering a more transparent and equitable ecosystem. This shift has profound implications for the future of digital ownership and how artists and creators are recognized and rewarded for their contributions.

One of the most significant innovations in this new landscape is the emergence of NFTs, which have broadly revolutionized the art world and content creation. NFTs allow creators to establish and maintain ownership of their works, ensuring they get adequately compensated for their efforts. The tokenization of “content units” upends traditional revenue models and enables new forms of artistic expression and collaboration, as creators can now tokenize their works, fractionalize ownership, and even create programmable art that evolves in response to specific conditions.

However, this new paradigm has its challenges. As with any technological innovation, there are potential pitfalls and unintended consequences. Issues related to copyright infringement, plagiarism, and unethical appropriation of others’ work have surfaced, raising essential questions about this brave new world’s ethical and legal implications. Additionally, the environmental impact of blockchain technologies, mainly those reliant on energy-intensive proof-of-work mechanisms, has come under scrutiny, prompting calls for more sustainable solutions.

In order for these technologies to play the role we intend in the realm of digital ownership and attribution as a contrasting force to AI, the nuanced interplay between what I’ve come to call “analog value” and “digital value” takes on an ever-increasing significance.

On the one hand, ERC-20 tokens and on-chain transactions offer a “digital value” in that it’s quantifiable, measurable, and additive. The number of tokens that you hold, or the amount of times you’ve interacted with a certain smart contract allows for systems that measure an ongoing dance of plus and minus. On the other hand, NFTs, SBTs, and unique identifiers on the blockchain serve another type of data that’s equally as useful. This “Analog value” attests to whether you hold, or have done, a very specific data point. You either have it or you don’t, with no in-between.

NFTs embody the concept of an analog value, representing the unique characteristics of individual digital assets. Just as owning a rare painting or a one-of-a-kind collectible holds a certain allure, NFTs grant their owners exclusive rights to specific digital artifacts, whether digital artwork, virtual land, or even in-game items. The appeal of NFTs stems from their scarcity and the fact that they are non-fungible, meaning that each one is unique and cannot be replaced by an identical asset.

At the same time, the digital value exemplified by ERC-20 tokens offers a more granular approach to ownership. These tokens enable different levels of access and privileges based on the amount held by a person, allowing users to engage in a wide range of experiences. This versatility can manifest in various ways, such as exclusive events, tiered membership levels, or even earning rewards for active participation within a community.

Picture a world where NFTs, ERC-20 tokens, on-chain transactions, and an array of on-chain data are seamlessly interwoven, giving rise to rich and intricate systems that empower users, creators, and developers equally. Within these elaborate ecosystems, the essence of our collective struggle lies as we strive to ensure that the immense power wielded by AI remains distributed among the people rather than being ruthlessly monopolized by a select few omnipotent corporations.

Envision the immense potential that awaits as the harmonious blend of analog and digital value sets the stage for a new epoch of human creativity, collaboration, and self-determination. The intertwining of these measurable data points paves the way for a dynamic digital landscape, where individuals are no longer mere passive consumers but become active agents shaping their destinies. This revolutionary approach to digital ownership unleashes an outpouring of innovation, leading to a flourishing ecosystem that celebrates the human spirit, even in a world increasingly governed by the cold logic of AI.

We must recognize that the stakes are higher than ever at this pivotal juncture. The fabric of our digital existence hangs in the balance as the relentless march of AI threatens to infringe upon our most sacred spaces. But fear not, for the Web3 era offers us a beacon of hope, illuminating a path toward a more equitable and decentralized future. By harnessing the synergistic power of NFTs, ERC-20 tokens, and on-chain data, we can forge a new world order where the indomitable spirit of human ingenuity tempers the omnipotence of AI.

To bring this point back to earth. Imagine having a unique identifier that not only states that you’re the author of a certain piece (by which I mean any creative manifestation), but also displays the time you’ve spent working on it, the people who were the closest in its development, and the way they have in turn interacted with the token that represents your book, or album, or art piece.

The world of digital ownership is evolving rapidly, and the unique qualities of analog and digital value have the potential to revolutionize how we interact with and perceive digital assets. By marrying the distinctiveness of NFTs and the versatility of ERC-20 tokens, we can create intricate ownership models that respect the rights and contributions of all stakeholders, including users, artists, and creators.

By blending these two types of value – the exclusivity of NFTs and the flexibility of ERC-20 tokens –, we can forge dynamic, interactive ecosystems that push the boundaries of art, gaming, and social interactions. These innovative systems facilitate new forms of creative expression and collaboration and empower individuals by giving them more control over their digital assets and experiences.

Moreover, the intricacy and adaptability presented by the fusion of NFTs and ERC-20 tokens create a unique challenge in understanding and quantifying the concept of ownership in the digital realm. As we transition from traditional metrics to a new paradigm of ownership in the Web3 space, it becomes increasingly perplexing to devise innovative methods that accurately measure growth and success. These methods must capture the essence of decentralized networks and communities, reflecting their distinct attributes and complexities.

And yet, there’s a question that’s been on my mind for a long time: does anyone truly desire to own anything? The notion of ownership has evolved, and with the advent of the digital age, it has become even more elusive and abstract. As we grapple with understanding the intricacies of digital ownership, we must confront the complexities and challenges that come with a widescale need to define and distribute the different values of ownership. We need to get everyday people on board with the responsibility and importance of a fully self-custodied data paradigm. This is the only way these solutions can eventually reach their full potential.

Developing robust, meaningful metrics that accurately represent the growth and success of decentralized networks are crucial in shaping the future of Web3. We must remain steadfast in our mission to promote equity, creativity, and empowerment, especially as we navigate the rapidly evolving landscape of AI and its implications for our society. By recognizing the difficulties in measuring ownership and tackling these challenges head-on, we can ensure that the digital world we are building fosters opportunity, inclusivity, and genuine progress for all.

Only by embracing the potential of NFTs, ERC-20 tokens, and on-chain data; as vehicles for cryptographically proved ownership and attribution, can we build intricate systems that safeguard individual agency and ownership in the AI age, ensuring that this technology’s transformative power is harnessed for the benefit of all.

In the age of AI, where machines can learn, adapt, and make decisions, the importance of preserving human agency and control cannot be understated. While AI has the potential to revolutionize our lives in countless ways, it also carries the risk of exacerbating existing inequalities, concentrating power, and eroding privacy. We must develop Web3 systems that promote decentralization, individual empowerment, and transparency to counterbalance these risks.

While grappling with the complexities of digital ownership, we find a beacon of hope and understanding in the form of Decentralized Autonomous Organizations (DAOs). DAOs have emerged as digital flash mobs that make ownership tangible and measurable. Acting as the catalyst that connects Web3 technologies with real-world value, DAOs offer a unique approach to managing digital assets and fostering community-driven collaboration.

DAOs operate on the principle of decentralization, distributing decision-making power among their members rather than concentrating it in the hands of a select few. This empowers individuals to have a direct say in the governance and direction of the organization, reinforcing the notion of digital ownership and giving it a palpable sense of agency. The members of a DAO are united by a shared vision and common goals, which further strengthens the bond between them.

As DAOs continue gaining traction, they become the perfect channeling force for Web3 technologies, transforming abstract concepts into concrete, actionable, and valuable experiences. The decentralized nature of DAOs allows them to adapt and evolve rapidly, responding to new developments in the Web3 space and integrating them into their organizational frameworks. This agility is essential for navigating the ever-shifting landscape of digital ownership and ensuring that the value of Web3 technologies remains accessible and understandable to all.

DAOs are the key to unlocking the true potential of digital ownership in the Web3 era. By providing a tangible and measurable framework for managing decentralized assets and communities, they are the conduit that bridges the gap between cutting-edge Web3 technologies and the real-world value they can offer. As we continue to explore the intricacies of digital ownership and attribution, DAOs will play a crucial role in shaping the future of Web3, ensuring that AI’s power remains in the people’s hands and fostering a more equitable, creative, creative, and empowered digital world.

There’s still so much to be said about the crucial role Web3 technologies will play in harnessing the coming tidal wave of AI. But I hope that the thoughts I share in this essay will help spark the much-needed conversation in our space that will allow us to prepare and strike while the iron is still hot.

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