Record companies are involved in supporting music culture and promoting the development of emerging music ecosystems at the local level, supporting local music and creating opportunities for them to reach global audiences. As more markets mature, record companies join and contribute to a rich and globally interconnected music world, which continues to expand and develop, bringing together fans and artists from all over the world.

Music is about the power of connection, connecting artists, songs and albums.

Now the music market is the most competitive. Fans are enjoying more music in many different new ways than ever before. Now anyone can record songs and publish them to the world. This is a huge opportunity. However, on only one leading platform, about 60000 songs are uploaded every day, making it more difficult for artists to cut in and be noticed than ever before.

Today’s artists have more choices than ever before in how to record and share their music. When artists work with record companies, they will benefit from the support of agile and responsive global expert teams dedicated to helping them achieve creative and commercial success and build their long-term careers. Record companies use their experience and expertise to promote global activities for artists, while using data and feedback to analyze the changing environment, so as to adjust their methods accordingly.

The cooperation between artists and record companies is a kind of creativity. With the continuous development and expansion of technology and online environment, artists have more and more opportunities to connect with fans in these spaces. From virtual worlds to in-game content, record companies have invested in people and technology to provide new, creative and interactive opportunities for artists in the industry.