Maybe it’s not one thing, one issue, or one demographic group that made the difference.

Maybe it’s what story blocks each candidate offered e.g. “I will secure the border” or “I will protect democracy,” and hundreds of others.

Voters take those story blocks and build roads that represent the divergent future that each candidate offers.

And then, when the roads are constructed, you can ask yourself, “which path do I want to go down?”

“Which path is better for me?”