The Need

As the NFT ecosystem continues to attract attention, there are a growing number of artists who are not familiar with the technology, utility, or process of creating and launching an NFT project but are open-minded and eager to experiment with this new medium.

The Objective:

Onboard an artist to the NFT medium who has no previous experience working with blockchain technology and has exclusively created art in non-digital formats.

The Process

Preliminary Research and Foundational Knowledge

• Research and identify the basic steps required to create and launch an NFT from an existing piece of visual art.

Perform initial gap analysis with artist

• Use preliminary research to guide an initial gap analysis with the artist, identifying what their goal(s) are for the project as well as assessing their familiarity with NFT technology and tools.

• This analysis will provide a general understanding of where to start the artist’s onboarding process, where they want to end, as well as give DAOYOU some basic parameters to use when performing more detailed needs analysis.

Begin Detailed Needs Assessment(s)

• Perform an exploratory interview, building off the information learned in the gap analysis and preliminary research.

• Discuss various NFT development options, formats, and deliverables.

• Initial interview objectives include:

  1. What purpose is this project going to serve for artist.

  2. Baseline web3 understanding/education needs

  3. Tasks to be performed

  4. Infrastructure needs (wallet, accounts, etc),

  5. Dependencies (how to transfer art, budget, etc)

  6. Marketing/communication plan

  7. Chain/NFT development decisions

  8. NFT design and options (utility, etc)

  9. Anonymity requirements/concerns

Develop Roadmap

• Develop a detailed roadmap with milestones and tasks listing every step needed to meet the artist's objective.

• Anticipate timelines and document start/end dates for each task, milestone, and/or phase.

• List any dependencies or potential roadblocks that need to be addressed before a successful kickoff

• Go/No go decision.

Project kickoff

• Begin executing roadmap items

• Document as we go (BIO updates in State of the Chain)

• Publishing detailed report-outs at the end of each phase

• Adjust roadmap as needed.

Targeted Learning Outcomes (Lessons Learned/Value to web3 )

While the main objective is aligned with the artist's needs, DAOYOU’s secondary objective is to use the entire experience as an opportunity to “learn by doing”, and document lessons learned. Secondary objective deliverables will include:

• Step by step guides

• Template/checklists

• Research reports to onboard to NFTs for a visual artist in similar circumstances

Proposed Roadmap

Estimated duration of project: 3 months

Estimated budget: Less than $300

Project team: Chris (DAOYOU Chair)

Client: Anonymous

Phase 1: Project Planning

• Perform Gap/Needs Analysis

• Build Project Plan

• Research Dependencies

• Develop Marketing Strategy/Plan

• Go/No Go decision

• Publish BIO Report

Phase 2: Web3 Setup and Art Digitization

• Wallet Generation and Funding

• Thirdweb Account Setup

• OpenSea Account Setup

• Digitize Art

• Gallery Development

• Publish BIO Report

Phase 3: Mint and Populate Marketplaces

• Develop Minting and Royalty plans (1:1, 1 of 'x' series, etc)

• Mint

• Populate Gallery

• List on OpenSea

• Publish BIO Report

Phase 4: Launch

• Execute Marketing plan (if additional steps needed)

• Go Live / Launch

• Monitor and Analyze Results

• Publish BIO Report

Phase 5: Project Wrap

• Debrief

• Document and Templatize tools created (if applicable)

• Publish Tools/Templates created (if applicable)

• Publish Final Project BIO

Live View of Detailed Project Plan (embedded from DAOYOUs project plan dashboard)