The Iwo finals were held in Shanghai.
Surging news reporter Chen Jun
Recently, the 2022 Shanghai online publishing management conference was held, which is of great significance to improve the position of Shanghai online publishing industry and study and plan the next step.
At the meeting, Wang Yayuan, Vice Minister of the Publicity Department of the municipal Party committee, made an exchange and summary on the achievements of Shanghai’s online publishing industry last year.
First, a number of leading enterprises with revenues exceeding 10 billion have emerged, and the volume and scale of Shanghai’s online publishing industry have further expanded. According to preliminary statistics, the sales revenue of Shanghai’s game industry reached 125 billion yuan, a year-on-year increase of 3.6%, accounting for one third of the country. The annual sales revenue of online literature was 13.3 billion yuan, with a year-on-year growth rate of 15.6%. The overall scale of the e-sports market reached 28.3 billion yuan, a year-on-year increase of 19.4%, of which the revenue directly related to the event was 5.52 billion yuan, accounting for half of the country. Shanghai’s position as an important online publishing city has been further consolidated.
In addition, a number of high-level and original online publishing products have emerged, leading the country in promoting high-quality development. Among them, the online literary work “great power heavy industry” of Yuewen group won the online publication award of the Fifth China publishing government award. Shanghai Dictionary Publishing House’s “asked Sinology” app won the nomination Award for online publications. In terms of online games, in the annual list of China’s “top ten games” released at the end of last year, Shanghai enterprises such as Bock, Yingjiao and Xinxin, as well as a number of game products developed in Shanghai such as Xiaosen life and the journey of seeking light, won a total of 12 Awards, accounting for more than 40% of all awards.
Moreover, a number of internationally popular platforms and high-quality projects have emerged to promote cultural “going global”, and remarkable results have been achieved in publicizing and introducing excellent traditional Chinese culture. “Original God” and other games won a number of international game awards. Lilith, Youzu, paper folding game overseas distribution projects, VSPN overseas event platform, etc. were supported by 2021 Shanghai special support fund for Chinese culture going global. Yuewen group’s “starting point international” has attracted nearly 190000 overseas original authors and more than 280000 online original English works. It is currently the largest online literature platform in the world and won the 2021 Shanghai Silver Pigeon award issued by the Foreign Publicity Office of the municipal Party committee.
EDG won the championship.
Wang Yayuan said that in 2021, Shanghai’s online publishing industry handed over a brilliant report card. For the further healthy and orderly development of Shanghai’s online publishing industry in the new year, now put forward some requirements.
1、 Stick to the bottom line, always put social benefits in the first place, and better assume the main responsibility. Online publishing enterprises are the first person responsible for the control of publishing content. They should adhere to the red line of content safety and always put social benefits first. Online literature enterprises should strive to improve the quality of content, strictly implement the system of trial before release, and accelerate the transformation from quantitative expansion to qualitative improvement. Online game enterprises should continue to do a good job in the prevention of minors’ addiction, earnestly strengthen the audit of game content, strive to improve the quality and cultural connotation of online game content, and create a good online cultural environment for the healthy growth of teenagers.
2、 Firm confidence, adhere to the road of high-quality development, and create excellent works with ingenuity. Online publishing enterprises should deeply understand their cultural mission, examine their role orientation from the perspective of inheriting excellent traditional culture and displaying the image of Chinese culture, and actively carry forward the socialist core values. Strive to launch high-quality online publishing products, always adhere to the people-centered creative production concept, and contribute to the people with high-quality products.
3、 Continue to innovate, adhere to the new technology to empower the industry and promote the upgrading of the industry. The online publishing industry has a natural sense of closeness to technology. It is a model of culture + science and technology. It is an explorer and trendsetter who has always been at the forefront of technology in the publishing industry. In particular, online games and E-sports have been closely related to the progress of Internet technology. At present, the rapid iterative application of 5g, big data, cloud computing, artificial intelligence and other new technologies, including the “meta universe” of a variety of new generation Internet technologies, has sprung up, providing unlimited imagination space for the future development of the industry. The all-round immersive experience it brings to users will become the “next stop” of the game e-sports industry. Shanghai online publishing industry should continue to maintain its leading position in the next round of competition and lay a solid technical foundation for China’s game industry to participate in international competition.
4、 Adhere to “going out”, make good use of both international and domestic markets, and vigorously promote the overseas dissemination of Chinese excellent culture. Sea network publishing enterprises should continue to be based on the advantageous markets in Europe, America and Southeast Asia, further explore emerging markets, and achieve two wheel drive in both international and domestic markets. We should strengthen our cultural self-confidence, export more excellent works rich in Chinese culture, containing the wisdom of the Chinese nation, with Chinese characteristics, reflecting the Chinese spirit and reflecting the contemporary Chinese style to the world, tell Chinese stories and spread the Chinese voice with online literature, games and e-sports, and contribute to shaping a credible, lovely and respectable Chinese image.
E-sports Shanghai project.
At the meeting, representatives of local game enterprises in Shanghai also made relevant speeches.
The theme of Liu Wei, founder and President of MIHA tour, is “taking the original God as an example to talk about the two-way empowerment of traditional culture and Games”. It is emphasized that traditional culture can endow games with stronger vitality and fresh soul. At present, games are one of the best modern expressions of traditional culture and have become an emerging carrier for inheriting and spreading culture.
As an original game launched by MIHA tour in September 2020, “original God” was released in more than 170 countries and regions around the world. In 2021, “original God” won the highest Gold Award in the global game industry and TGA (the game awards) best mobile game of the year known as “Oscar in the game industry”, which is also the first time that Chinese made original games won the award. Data show that the opera aria video “goddess splitting view” in “original God” has been broadcast more than 5 million times on YouTube video platform. On the domestic BiliBili video platform, the latest broadcast volume has been nearly 20 million, ranking first in the hot broadcast list of the whole platform for a long time.
Xie Fei, President of century Huatong Group, made a speech on the theme of “new mission and new responsibility in the digital age”. He stressed that the value of an enterprise should not only be the profits created by the enterprise, but also be reflected in the content provided to the spiritual and cultural needs of the people and the social benefits