Brace yourselves.
Netflix is bringing us the showdown of the century: Mike Tyson, the legendary heavyweight and ear-biter, versus Jake Paul, the YouTube prankster turned boxer.
And no, this isn’t a joke.
I wished it was.
They’re actually going to duke it out in the 80,000-seat AT&T Stadium in Arlington, Texas.
The only thing more shocking than this match-up is the 30-year age gap between the fighters.
Tyson, who will be 58, hasn’t fought officially since 2005.
The man has been seen using a cane as recently as 2022 due to a sciatica flare-up.
But yea till this day, his training montages are shocking, brutal, elite and fearsome to watch.
I still wouldn’t get in the ring with him at age 90.
On the other hand, Paul, at 27, has a 9–1 record, mostly fighting non-professional boxers.
His brother Logan even had a bout with Floyd Mayweather Jr.
He has been putting in the work, training hard and running his mouth.
But let’s be honest, this isn’t about boxing legacy or skill.
It’s about entertainment and, more importantly, money.
Netflix’s strategy here is clear.
They’re not splurging billions on traditional live sports rights like their competitors.
Instead, they’ve carved a niche in gimmicky live sports entertainment.
The Tyson-Paul fight is part of this grand plan.
It follows events like The Netflix Cup and their $5 billion deal with WWE to stream Monday Night Raw starting in 2025.
They’ve smartly positioned themselves as the go-to platform for sports fans, leveraging docuseries like Drive to Survive and Full Swing, and documentaries like David Beckham and the Untold Series.
Hey, whatever get them the views and eyeballs right.
The marketing machine behind this fight is working overtime to generate as much revenue as possible.
Jake Paul’s promotion company is using a headshot of Mike Tyson that’s nearly two decades old to hype up the fight.
It’s like promoting a classic car with a photo from its prime and ignoring the rust underneath.
Their recent presser was quite a bomb, it was hilariously unprofessional, completely superficial and very cringey.
They don’t even have any real animosity, fear, hate or any emotions towards each other.
They swing from “I’m going to destroy you in the ring” to “I use to enjoy watching you dance on YouTube”.
I mean, the narrative isn’t coherent and the emotions are all over the place.
Boxing, once a sport of legends, has evolved into a cash-grabbing marketing stunt in modern times.
Exhibitions like these aren’t about athletic prowess or legacy; they’re about spectacle and pay-per-view dollars.
Who can say the more outrageous, ludicrous and shocking thing.
Tyson vs. Paul is a money-making extravaganza.
Is it fair for a young man to fight a seasoned but much older heavyweight champion?
Not really.
It does not make any sense.
But fairness isn’t the point here.
It’s about the drama, the headlines, and the massive payouts.
People want entertainment and are willing to pay for it.
In a world where content is king, and eyeballs translate directly to dollars, this fight is a marketer’s dream.
As fans, we’re drawn into the spectacle, knowing full well it’s all about the dollars.
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Who will win?
Mike Tyson or Jake Paul?
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