Focusing on Real Value Instead of Creating Hype

In the world of Web 3 and NFT, many popular projects nowadays focus only on consuming all the spotlight by implementing a short-term attention-grabbing strategy, which leads to the creation and adoption of a silly model like FCFS; a system to consume products on grocery store shelves, which is absolutely not in line with the purpose of the WL distribution strategy. At SevenHeaven, however, we aim to go beyond this common approach and emphasize the real value and ensure that this space does not degenerate in this way (we love and respect the "Degens" and they are the ones who make this space special).

SevenHeaven is a collection that does NOT only aim to create short-term and temporary excitement, but also highlights artworks that are permanent and full of meaning. The artworks in the project are not just a spectacle, they have artistic expression and meaning. All this is key to the 7H Web3 project we are developing.

We are taking a community-oriented approach and focusing on creating a space where not only the collection, but also members of the community will feel valued. It is important for us that the collection builds a strong relationship not only with art lovers but also with artists. This is among our priorities.

We aim to reach a wide range of participants by adopting the fair model for the distribution of our NFTs. We also target people who have not yet met the Solana network. SevenHeaven aims to reflect the diversity of society by making art accessible to all participants, not just those with financial means.

Sustainability is important to us and we have planned every step to promote sustainable art.

Today, NFTs have become an essential part of digital art and collections. From Campbell's legendary soup can art to Coca-Cola's exclusive digital clothing prints and White Castle's creative burger art, these digital assets are attracting the attention of many brands. But for NFTs, their first step is often just to launch a collection. This first step seems to be more a reflection of a desire to have a presence in the digital world than a strategy. It's important to remember that in the dotcom era, when the internet was on the rise, successful brands didn't just buy a domain name and launch a website. Today's smart brands also have to think and strategize about what to do when they step into the digital world.

We think there is huge potential for brands to use NFTs as a tool not only to make their mark in the digital world, but also as a means to build a deeper and more meaningful connection with their customers. We are working on a gamified loyalty system on the Solana blockchain that can scale for this.

We will publish another article on what I have done and will do in the coming days.

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We are coming!
#7

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