Introduction

Owange was created by our artist, Kong Andri , the word Owange was actually inspired by his son who loved the color Orange but would always cutely pronounce it ‘ Owange ’.

As an IP brand created initially to fundraise for the 2011 Tohoku Tsunami victims, Owange has since then grown into a household name in the toy and figurine field. After their first ever toy exhibition event, their sales skyrocketed and their products were always sold out. Ten plus years in the making, Owange has since then collaborated with amazing brands, such as Looney Tunes and Tencent ; and is planning on doing more upcoming partnerships with world-class retailers, studios, platforms and IP brands in the future.

With the success that it’s gained in the Web2 world, Kong Andri and his team of co-founders are now entering the world of Web3 to grow Owange into a safe space for people to go back to, to build meaningful friendships and grow themselves into a better version of themselves.

From the picture above, we can find that Owange still continues the previous cute style, but it has become more rounded and smoother in design. The first in the upper left corner is the protagonist of Owange. This little boy and his friends play, accompany and grow with each other in the owange universe. At present, 15 Sneak-peak previews have been released on Discord, including at least 8 traits such as helmet, glasses, main body, eyes, expression, hairstyle, clothing, and background. It can be found that Owange's recognition is still very high. In short, owange is a series of PFPs created by artist kong andri. The art design focuses on warm colors, advocates warmth and affection, and tells the story of people helping each other after the disaster in a healing narrative style.

Basic Information

Project name: Owange NFT

Token Standard: ERC721

Pre-sale date: TBA

Mint Format: TBA

Total issuance: TBA

Initial price: TBA

Release platform: Opensea

Twitter：https://twitter.com/owangenft

Discord：https://discord.gg/owange

Founder's website： https://kongandri.com/

Official Deck：https://docsend.com/view/6x88yjnm3xehvzdi

How to get whitelist？

You need to go through 3 steps to get whitelisted: @Seed @Sapling @Owange (WL)

What you can do: 

1. Really engage in chat on Discord, as active as you can with your friends every day.

2. Post fan-art on Discord and twitter

3.Participate in community events (singing, painting, etc.) 4. Participate in Twitter sweepstakes

Team Information

From the information disclosed so far, the team currently has one founder and four co-founders:

CEO: Nash

Twitter: @nash712_

Nash is an entrepreneur who has built successful businesses and is the founder of @thegoldenowlNFT

COO：Shin

Twitter: @ShinXu

Operations & Analyst, he has made great achievements in the field of e-sports and is responsible for training e-sports champions.

CCO：Lucky 

Twitter: @luck_chan

An entrepreneur who has successfully built a brick-and-mortar business from scratch.

CMO：Brilliant

Twitter: @BrilliantLiu_

He has been a community builder since 2015

Artist and Funder：Kong Andri

Twitter: @kong_andri

An artist and painter from Indonesia, well-known toy designer

He has a very high reputation in Asia, especially in the toy collection circle. He has cooperated with many well-known brands and participated in many fashion carnivals. Its toys revolve around Owange, and it has derived a variety of different occupations and images of different brands of clothing. It has a high degree of freedom while still retaining the recognizability of the original character image. When designing a toy, Kong uses saturated and bright colors, which are quite retro. At present, Kong Andri has its own toy sales channels in East Asia. Compared with traditional web2 artists, Kong has more experience in IP understanding, copyright cooperation and peripheral product production lines. The toys created by him have held offline sales conferences in many places around the world, and they can basically be sold quickly. The cute style of painting, favorable prices and good operating methods make his works very popular, and they have also gained a large number of fans. In this entry into the web3 field, his Twitter account has been followed by many Web3 KOLs, and his current followers are 7K+.

The Owange team has launched 2 series of PFPs .

200 Owange Team PFP Collectibles and 130 Owangeboy and Frens: each hand-painted by Kong Andri, the former is currently priced at 0.44ETH, and the Unique Holders have 175.

In addition, the cooperation projects with owange are excellent, including cyberkongz, imaginary ones, yogapetz, etc. Different from other projects, the form of cooperation is just giveaway and retweeting. For the owange project, the content of the cooperation project is mostly used to publicize the cultural attributes of the project, so that more people can understand the project itself. On this basis, it can not only expand the influence of the project itself, but also promote the value of the project.

Social Platform Traffic and Popularity

The project officially opened its official Twitter account in April this year. So far, the number of fans has exceeded 206K. Since October, the number of fans has increased exponentially, and the number of fans has increased from 60,000 to 200,000 in more than a month. At the same time, it is compared with the potatoz that ORC Trade has studied before, and it is found that there is a large difference in KOL attention. In addition, various blue-chip NFT data including web3 fan rate are very good. This is not an easy task for a team that has been authoring in web2 for nearly 10 years.

Among KOL fans, the top ten are mostly whale Followers, most are blue-chip NFT holders, and the top three are BAYC and Crypto punk holders.

The official Discord was officially created in June, and the total number of accumulated members so far is 33.8k.

Generally speaking, the project has a high popularity, and the number of mentions has been increasing since October.

Road Map

Owange do not have roadmap. They think it is challenging to determine the exact roadmap in this current situation, especially in this rapidly changing Web3 field. Owange believe instead of creating a roadmap, it is better to keep on track with a big guideline for this project and focus on giving value to their main vision and The Golden Circle.

Although Owange do not have RoadMap, but they have clear Commercial Guideline. Owange has been in the industry since 2011, making the brand grow and have a diehard fanbase, and they believes an IP brand is crucial for a project. The guidenline can help holders use their NFT effectively and efficiently but still in line with The Owange brand. NFT unlock the potential of using the IP brand of Owange for more significant use, and of course, for commercial purpose. Each of OwangeNFT gets license rights to use for commercial by the holders with specific traits and categories. Many projects state that their NFT can have license rights, but with no guidance on how to use it and monetize the NFT, and this user-friendly design can also appeals more people to join Owange.

Summarize

• The founders themselves are quite famous in the web2 field. From the perspective of social media and the team itself, they have a certain scale effect

• The picture design adopts cute and warm colors, combined with its web2 physical style, and also has new innovations in painting

• Obtaining the whitelist is relatively strict, which is conducive to the development of the project

From the perspective of NFT Native, Owange's preparation period is actually very long, and he has been exposed to platforms such as opensea and foundation very early, and has also influenced many excellent Indonesian NFT artists. From a data point of view, the number of followers on Twitter, the number of whale indicators and the number of Discord are all at a high level. The story of NFT revolves around four protagonists with different personalities, Toshiro, Daisuke, Hikari and Aozora (see the four characters of Twitter scan Banner), looking forward to the next story.

From the perspective of partners, Owange has cooperated with several Tier1 NFT projects. At the end of 2021, OWANGEBOY has already cooperated with Tencent's QQJOY 2021 Carnival as an IP, and cooperated again in April this year. It can be found that the level of selection and control of cooperation by market members is still worthy of appreciation.

However, from the perspective of NFT transactions, there is relatively little information about MINT, which makes it impossible to judge the problems that Owange may encounter when it is officially released from the perspective of price and total volume. For example, the competing Wonderpals NFT, with a total supply of 10K, needs to solve the problem of homogenization and transactions in the secondary market. The total amount of Boki NFTs was 7777. The initial floor price after the release maintained a period of rising, because its art was also appreciated by many fans. Compared with Wonderpals and Boki, Owange's IP popularity and Asian influence are higher. As long as there are no problems in technology and price setting, it is expected to be loved by many fans.

Recently, there have been many projects that have been transformed from web2 to web3, such as whiko that we have studied, etc. Under the condition of reasonable whitelist control and appropriate pricing, most of the projects have achieved good results after the release. Looking forward to the next development of Owange.