Julia Blanc has been a force of nature in the digital fashion space. Her designs are intergalactic yet somehow still feel like home. Her range in technique also spans as vast as universes, from texturing to pattern making to those shiny chrome-like puffer jackets I’m so in love with.

But beyond her digital skills, Julia has managed to launch her own digital fashion brand called Blanc de Blanc, racking up a massive following on social media, particularly Instagram.

Her influence even spans beyond digital fashion design and business, and into other spaces such as mental well-being in web3 and beyond. I was a listener in one of Julia’s Twitter spaces where this topic was featured. I was impressed by her ability to make her speakers and audience feel warmly welcomed and included, despite us only being connected via the internet and a pair of headphones.

She has embraced web3 culture in its truest form, in my opinion.

Digital dreams

Originally from Ukraine, Julia always envisioned herself pursuing a career in fashion. “I remember how I was trying to draw fashion sketches before I even entered school,” she says. Julia went on to study fashion design at Kyiv National University of Technology.

Before Julia entered the digital fashion space, she was heading up a local fashion retailer. She eventually decided that it was time to create her own designs and collections. “I started to work with pattern makers and we faced some issues,” she says. “We needed to produce a bunch of samples before achieving the perfect fit.” 

Julia then came across the fashion design software CLO3D which enabled her to create the perfect fit for a design with a single sample, thus saving her an immense amount of time and resources.

“It was my first step into digital fashion and I found out how many opportunities working with 3D software could give me,” she says. “Now, I’m a full-time digital fashion designer.” 

Destiny calling

Blanc de Blanc first took shape as a physical fashion brand but went completely digital a couple of months later. “It was my dream to create fashion lines without limits when it came to materials and shapes,” Julia says. “This was possible with digital fashion. I’m always in the process of evolving and experimenting.”

Blanc de Blanc has grown into a fully-functioning digital studio. “I’m working with clients, creating digital fashion visualisations and animations for them,” Julia says. “Even so, almost all of the work that you see on my Instagram account are my designs and artworks.” 

She is no doubt going to take her brand and the greater digital fashion space to new heights. I can’t wait to see her soar.

Connect with Julia Blanc on Instagram here and Twitter here.