It looks like Coach is trying their cards with 3D experiences.

On August 21, 2022, Coach celebrated their sold out Coach x Shxpir collection with an AR concept display at the Coach 5th Ave flagship store. The display was a motion graphic visualization composite. **
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This collection consisted of 1941 editions of a 3D design featuring an archival Coach Icon, the  remixed 1986 Madison Satchel made by Shxpir. Shxpir Huang  is the creator behind FAKE ART and the Perception series. The AR display not only features the bag, but also Shxpir’s new 3D creature, Phakie. 

Coach has been dipping their toes into the Web3 Fashion landscape from their genesis launch consisting of a daily drop of each NFT in December of 2021, their NFT NYC event with the release of the COACH x Shxpir collection, to the most recent AR experience at their NYC flagship store. COACH has carefully rebranded and has been at fashions consumers top watch list for the past two years. The team at COACH definitely knows that they have to be meticulous with how they play their cards when it comes to The Metaverse and digital fashion with so many consumers still opposed to the concept. It seems like the small moves COACH has made is laying groundwork for something big in the future.