Is Afterpay Truly Making Fashion Accessible At NYFW?
August 30th, 2022

In case you haven’t heard, Afterpay is the official presenting partner of New York Fashion Week in partnership with IMG. Afterpay and IMG apparently want to make this year's NYFW for everyone. Interesting? Actually not. For Afterpay, a “buy now pay later” payment system, accessibility is right on brand for them. **
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Afterpay plans on launching the “Keys to NYFW” Program. Consumers will be able to purchase designer NFTs or acquire a free Afterpay NFT. Yes you read that right. Free. This Afterpay NFT will unlock the most craved affairs at NYFW. Each Key has been created by 5 notorious New York based brands; Joseph Altuzarra, The Blonds, Jonathan SimKhai, The Blonds, and Kim Shui. The utilities for each key of each designer may range, but all proceeds for the designer NFTs will be donated to Free Arts NYC. 

The Designer NFTs, that are only $100, can be purchased at keys.nyfw.com (using the polygon network) and purchased in afterpay installments. All keys are already available to purchase, so snag one while you can and join in the NYFW fun. 

As NFTs are a new tool to acquire true ownership, making them accessible to those who marvel in the art of fashion is equally as important. As we are the consumers. This move from Afterpay is one I truly can’t argue with. This gives consumers and fashion lovers something to look forward to at this year's NYFW.  

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