AR Tagging App: "ARTag / GeoGraffit / Layar / markar" A location-based AR app where users can leave digital graffiti, art, or messages in real-world locations for others to discover. Matheus Camilleri

1. Target Audience

   1. Independent artists, street artists, digital creators Art enthusiasts and urban explorers.

   2. Gen Z and Millennials interested in creative technology and NFT & Web3 adopters looking for digital collectibles.

   3. Age: 16-35 Location: Urban environments, creative hubs, art districts, strange places. Psychographics: Enjoys self-expression and discovery. Values exclusivity and digital ownership. Tech-savvy and interested in AR experiences. Participates in street art, digital art, or creative social movements.

   User Personas

   1. Persona 1: "Mia the Street Artist"

      1. Age: 24.

      2. Background: Freelance muralist & digital artist.

      3. Pain Points: Wants more exposure but lacks physical space to showcase work.

      4. App Use Case: Tags her artwork in AR at famous street art locations for others to see & interact with.

   2. Persona 2: “Jordan the Prankster”

      1. Age: 16.

      2. Background: High school student, skateboarder, meme-lover.

      3. Pain Points: Bored of the same social media apps, wants a fun way to leave jokes for friends.

      4. App Use Case: Tags funny AR graffiti at school and skate parks for his friends to find and react to.