"Xinjiang is a good place - counterpart assistance to 19 provinces and cities in Xinjiang Intangible Cultural Heritage Exhibition" came to an end
April 12th, 2022

Beijing, Xinjiang news, October 19 (Zhang Shangkun) - the six-day “Xinjiang is a good place - the intangible cultural heritage exhibition of 19 provinces and cities of Counterpart Assistance to Xinjiang” ended at the sunset of Xinjiang Art Museum on October 19. 209 unique intangible cultural heritage representative projects, nearly 1000 exhibits and nearly 100 inheritors from 19 provinces and cities of assistance to Xinjiang and 14 places (States and cities) in Xinjiang appeared in this intangible cultural heritage exhibition.

The intangible cultural heritage exhibition was co sponsored by the Ministry of culture and tourism and the people’s Government of Xinjiang Uygur Autonomous Region. 19 counterpart provinces and cities in Xinjiang and 14 places (prefectures and cities) in Xinjiang participated. The number of on-site visitors exceeded 20000, and the number of online live views reached 50 million, which received very good social results.

According to reports, the intangible cultural heritage exhibition has strong cultural elements. In the 5000 square meter main hall of intangible cultural heritage exhibition, the design style, characteristics and contents of exhibition halls in various provinces and cities fully reflect their own local culture. Exhibition areas in Beijing, Shandong, Jiangsu and other provinces attract visitors to stop and watch in the form of special clothes; The outdoor square is engraved with the “China seal” for the abbreviations of 19 provinces and cities, which fully highlights the most representative excellent Chinese traditional culture and has become another “online red card punching place” in Urumqi; The most eye-catching highlights are the exhibition of various intangible cultural skills, the on-site performance of intangible cultural heritage inheritors, and the in-depth and close communication between people of all ethnic groups and interested projects and inheritors. For a time, talking about intangible cultural heritage and watching exhibitions became a hot topic in the streets of Urumqi.

At the same time, the boutique display is colorful. This intangible cultural heritage exhibition brings together 209 representative intangible cultural heritage projects, more than 1000 works and 221 representative inheritors of intangible cultural heritage, covering traditional skills, medicine, art, dance, music, opera and other categories. It has set up several major areas such as exhibition area, interactive experience area and live broadcast area, and arranged special exhibitions for local projects and inheritors every day. Live performances of Mukam, Manas, string puppets in Wenzhou, Zhejiang, Jiangsu embroidery, Shandong Weifang Guqin and other intangible cultural heritage projects; Inheritors of paper cutting, dough figurines, knot art, curium porcelain and other projects communicate and interact with the audience; In addition, the activities of “intangible cultural heritage in the community”, “intangible cultural heritage into the scenic spot” and “intangible cultural heritage into the campus” have been carried out in various places.

This intangible cultural heritage exhibition also innovates and promotes the interconnection between “cloud intangible cultural heritage” and offline exhibitions, and uses digital means to show more intangible cultural heritage projects. The audience can not only feast their eyes, but also experience the production on site, which is full of interest and interaction. Wonderful intangible cultural heritage projects bring rich cultural connotation, sensory experience and visual feast, and display the unique charm of intangible cultural heritage in multiple dimensions.

It is understood that in the future, Xinjiang will also host relevant activities such as “Cultural Heritage Day”, “intangible cultural heritage Shopping Festival” and non heritage collection city, promote the protection and development of intangible cultural heritage traditional skills, let more people participate in the inheritance, development and utilization of intangible cultural heritage protection, and make the achievements of intangible cultural heritage protection benefit the people and become an important force for high-quality development by stimulating domestic demand and expanding employment.

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