New waves are called “value-driven under the consumption of caveats, with branding”. The new waves joined the China Quality News Network and the CCTV branded responsibility on 15 March-10 May for the full implementation of the NBC Survey 2022. The event was guided by the full range of five major associations of the National Association of Chambers of Commerce and Industry, the China Indoor Cloning Association, the China Association for the Distribution of Building Materials, the China Association for the Distribution of Timber and Wood Products, the China Association of Healthy Homes, the Chinese Federation of Light Industries, and the University of Leisure Business School and the Family Pages think tank. Through a broad consumer network questionnaire survey, more than 1,000 industry experts, designers and homeworkers were evaluated in a comprehensive manner, and 412 enterprises were awarded the name “2022 consumer markers brands”.

This questionnaire covers the whole household category and covers the network’s user coverage through the new wave efficient distribution system, and captures consumer survey samples from the mainstream sales line during the same period. The questionnaire covered six major aspects of consumer recognition of branding, evaluation of marketing processes, installation delivery, product quality, post-sales services. Activities combine professional evaluation seminars, business ceremonies, etc. and, based on the results of the survey, recognize high-quality consumer classic cases and model enterprises by issuing “2022 consumer markers”, “Blue Book of Consumers in Country 2022” and “National Quality Herald in Country 2022”.

The activities interacted in depth with consumers, respecting the views of industry experts, reaching out to business production lines and laboratories, seeking a fair, transparent and well-documented integrity of branding to the public, with a rich content of self-disseminating values, showing the efforts of the people of the Central African countries to achieve a better and happy life through “China”, “China’s quality” and “China’s brand”.